Exercise 1. Find on the Internet the law of the Russian Federation “On Information, Informatization and Information Protection” and highlight the definitions of the concepts:
| Information - information (messages, data) regardless of the form of their presentation; |
| Informatics is the science of methods and processes of collecting, storing, processing, transmitting, analyzing and evaluating information using computer technologies, ensuring the possibility of its use for decision making |
| Information processes - the science of methods and processes of collecting, storing, processing, transmitting, analyzing and evaluating information using computer technologies, ensuring the possibility of its use for decision making |
| Information technologies - processes, methods of searching, collecting, storing, processing, providing, distributing information and methods of implementing such processes and methods; |
| Information system - a set of information contained in databases and information technologies and technical means that ensure its processing; |
| Information and telecommunication network - a technological system designed to transmit information over communication lines, access to which is carried out using computer technology; |
| The owner of the information is a person who independently created the information or received, on the basis of a law or agreement, the right to permit or restrict access to information determined by any criteria; |
| Access to information - the ability to obtain information and use it; |
| Confidentiality of information is a mandatory requirement for a person who has gained access to certain information not to transfer such information to third parties without the consent of its owner; |
| Providing information - actions aimed at obtaining information by a certain circle of persons or transmitting information to a certain circle of persons; |
| Electronic message - information transmitted or received by a user of an information and telecommunication network; |
| Documented information is information recorded on a tangible medium by documenting with details that make it possible to determine such information or, in cases established by the legislation of the Russian Federation, its material medium; |
Task 2. Fill the table:
| COMPUTER GENERATIONS | CHARACTERISTICS | |||||
| I | II | III | IV | V | VI | |
| Years of use | 1930 - 1950 | 1960 - 1970 | 1970 - 1980 | Second half of the 70s - early 90s – | 90s - our time - | In developing |
| Element base | Electric lamp | Transistor | Integrated Circuit (IC) | Large scale integrated circuit (LSI) | Very Large Scale Integrated Circuit (VLSI) | |
| Number of computers in the world (pcs.) | Dozens | Thousands | Tens of thousands | More than 10 7 | A lot of | |
| Performance (operations per second) | 10 5 | 10 6 | 10 7 | More than 10 7 | 10 12 | |
| Storage medium | Punched card Punched tape | Magnetic tape | Disk | Flexible, hard, laser disk, etc. | Laser disks, solid state drives. | |
| Software | Binary code, mnemonic code | Mnemonic code, assembler, algorithmic languages; operating systems (OS) | OS, algorithmic languages, assembler, program libraries | OS, algorithmic languages, assembler, software packages (application software packages), networks, utilities | OS, software, IT (information technology), networks, utilities, artificial intelligence, multimedia | |
| Computer dimensions | Large | Significantly less | Minicomputer | microcomputer |
Task 3. Match:
Generation 1 Transistors
Generation 2 Microprocessor
Generation 3 Vacuum tubes
Generation 4 Integrated Circuits
Task 4. List the current regulatory documents (laws) regulating the information processes of modern society.
| 1. Constitution of the Russian Federation (Article 15 official publication of laws; Article 23 inviolability of private life, secrecy of correspondence and telephone conversations and messages; Article 29 freedom of speech and thought, right to information, etc.). |
| 2. Civil Code of the Russian Federation (Article 128 intellectual property as an object of civil law; Article 150: intangible benefits: personal dignity, honor and good name, business reputation, privacy, personal and family secrets, right of authorship and other personal non-property rights and other intangible benefits; Article 434 form of agreement: an agreement in writing can be concluded by exchanging documents via electronic communication, which makes it possible to reliably establish that the document comes from a party to the agreement, etc.). |
| 3. Criminal Code of the Russian Federation (Article 129 libel; Article 130 insult; Article 137 violation of privacy; Article 138 violation of the secrecy of correspondence, telephone conversations, postal, telegraph or other messages; Article 146 violation of copyright and related rights; Art. secrets; Article 303 falsification of evidence, etc.). |
| 4. Code of Administrative Offenses of the Russian Federation (Chapter 13. Administrative offenses in the field of communications and information). |
| 5. Law of 02/07/1992 No. 23001 “On the protection of consumer rights” (Article 26.1. Remote method of selling goods, which also means selling goods via the Internet). |
| 6. Law of the Russian Federation of December 27, 1991 No. 2124I “On the Mass Media”. |
| 7. Federal Law No. 7FZ of January 13, 1995 “On the procedure for covering the activities of government bodies in state media.” |
| 8. Federal Law No. 7FZ of January 13, 1995 “On the procedure for covering the activities of government bodies in state media.” |
| 9. Federal Law of July 7, 2003 No. 126FZ “On Communications”. |
Task 5. Law of the Russian Federation No. 3523-I “On the legal protection of computer programs and databases” defines
Task 6. Law No. 152 – OFZ “On Personal Data” came into force July 27, 2006 ____year, the purpose of which is
Task 7. Fill out the table “Socially necessary conditions in the information society.”
| Skill | Reason for need of ownership |
| Proficiency in office information technology | Without this skill, life in the information society becomes more difficult. |
| Printing | In the information society, a lot of information is transmitted in text format, in order to interact with people on the Internet, typing is used |
| Formatting documents | Sometimes it is necessary to completely rewrite a document; to do this, you can bring it back to its original format |
| Inserting objects | Many documents without images or other objects do not convey the full meaning or are incomplete |
| Document review | Sometimes you need to evaluate a text for errors or inaccuracies |
| Ability to adapt to new interfaces and toolbars | In the information society, some updates and changes are constantly taking place, and without this skill it will be difficult for a person to accept something new |
Task 8. Answer the questions.
Who can use it and under what conditions:
Licensed products
Conditionally free products
| Historically, the word shareware denoted programs that were freely distributed by third parties (for example, through BBS or FidoNet, in software collections on CDs) and containing a request to pay money to the author of the program. However, over time, the meaning has changed [source not specified 783 days] and when they talk about shareware, they increasingly began to mean not free distribution, but the techniques used by the authors of shareware programs in order to induce the user to pay for what he received for free (but not free) program. Nowadays, shareware is most often understood as a method of distributing commercial software on the market, in which the user is offered a version of a commercial product that is limited in capabilities, validity period, or prohibited from being used for purposes other than evaluation. |
Freely distributed products
Task 9. After studying the source “User Agreement” Yandex, answer the following questions:
1. At what address is the page with the Yandex user agreement located?
http://company.yandex.ru/legal/rules/
2. In what cases does Yandex have the right to refuse a user to use its services?
https://otvet.mail.ru/
3. How does Yandex monitor user transactions?
http://vk.cc/Y19sq
4. What is meant by the term “content” in the PS?
this means attaching any file to a private message: multimedia, text, archive, distribution, etc.
5. What does the PS say about the ban on publishing materials related to:
When posting materials, the user must indicate the source of information and who the second person is. It also does not have the right to post content that discriminates against people on racial, ethnic, gender, religious, or social grounds.
The user has no right to distribute unauthorized advertising or spam.
handling of animals?
The user does not have the right to disseminate information demonstrating violence and cruelty to animals.
6. What is the maximum size of files and archives hosted by users when using the free hosting service?
This is determined by the owners of a particular hosting based on the amount of internal memory of their servers
7. Your mailbox on Yandex Mail will be deleted if you have not used it for more than _ 6 months _.
Task 10. Complete the task to search for a catalog of educational resources:
Load the Internet.
In the search bar, enter the phrase “directory of educational resources.”
List which sections include educational resources on the Internet.
Describe any three.
Answer:
1. Federal educational resources
2. Regional educational resources
3. Educational book publishing and educational press
4. Conferences, exhibitions, competitions, Olympiads
5. Software tools
6. Electronic libraries, dictionaries, encyclopedias
7. Resources for administration and trainers
8. Resources for distance learning
9. Information support for the Unified State Exam
10. Resources for applicants
11. Resources on subjects of the educational program
12. Extracurricular and extracurricular activities
Name Characteristics
Federal educational resources - The section contains a list of websites of federal educational authorities, federal educational institutions, information websites of federal programs and projects, a list of federal information and educational portals, as well as descriptions of the latest systems for accessing educational resources on the Internet, created at the state level within the framework of Federal target program for the development of education.
Regional educational resources - The section contains a list of websites of regional educational authorities and regional information and educational portals. The section presents the “Education” and “Informatization of the Education System” projects implemented in the regions of the Russian Federation. Studying the resources in this section allows you to get a general idea of the features of the functioning and prospects for the development of the education system in the Russian regions.
Software tools - The section contains a list of basic computer software tools, the use of which allows you to automate most types of educational activities in order to increase their efficiency. The resources in this section contain information about the specifics of introducing information and telecommunication technologies into training. Scenarios of training sessions carried out using computer technology are described, educational electronic publications and resources, the specifics of their creation and use are discussed. The listed resources contain links to software tools that can be used to improve the efficiency of a teacher, head teacher or director. The section's resources are intended for administration, methodologists and teachers of educational institutions, as well as specialists involved in the development of teaching tools and technologies.
Task 11. Using the Universal Encyclopedia Reference, find answers to the following questions:
Indicate the time of approval of the Gregorian calendar.
What is the diameter of an atom? 1 10–24 – 5 10–23 m
Specify the lethal sound level. ~ 16384 dts.
What is the boiling point of iron? 3200 degrees
What is the melting point of mercury? -38 degrees
What is the speed of the Moon's revolution around the Earth? 1.022 km/s
What is the mass of the Earth? 5.9736 10²⁴ kg
Which mountain in Russia is the highest? Elbrus
Describe the Kampa people. - one of the peoples of Peru, living in the basins of the Ucayali, Apurimac, and Pachitea rivers. An alternative name is Ashaninka or Asheninka. The population in Peru is 50 thousand people. Some representatives also live in Brazil. Number of people: 120 thousand people. The traditional social organization is a community of several related pair families. Marriage is patrilocal, kinship is bilateral.
Indicate the years of the reign of Ivan I. from 1325 to 1340
Indicate the years of the reign of Catherine I. 1684-1727.
Indicate the years of the reign of Ivan IV. 1533 to 1584
Indicate the years of N.S. Khrushchev’s reign. from 1958 to 1964
In what year was the first wooden bicycle invented? After 1817
Task 12. Learn how to update your software online. Set up automatic software updates weekly at 12.00. Describe how to install automatic software updates.
Control questions
1. What is the information society?
2. What are information resources?
3. How are the national resources of society characterized?
4. What is installation (uninstallation) of software?
5. What is the difference between licensed, shareware and free software?
7. What methods of personal identification are used when providing access to information?
8. Why is software piracy harmful to society?
9. What software and hardware methods of protecting information exist?
10. What is the difference between simply copying files and installing programs?
11. Name the stages of installing the program.
12. How to launch the installed program? How to remove an unnecessary program from your computer?
Answers on questions
1. Information society - a society in which the majority of workers are engaged in the production, storage, processing and sale of information, especially its highest form - knowledge.
| 2. Information resources are the ideas of humanity and instructions for their implementation, accumulated in a form that allows their reproduction. |
| 4. This is the removal of the program. |
| 5. Licensed programs only work if you purchase a license or during testing (usually 30 days), but still require the purchase of a license. Shareware programs have two versions: -free (the program's capabilities are limited, but it still works); - licensed (purchasing a license opens up all the features of the program). Free programs work under any conditions and do not require any payment. P.S. shareware and licensed programs can be hacked and their capabilities can be used as in their full versions. |
|
| 8. Because programmers create programs to make a profit, it takes more than one year, other than that they do nothing and expect to receive money for it, and computer pirates hack the program and distribute it for free |
| 9. 1. protection against power failures; 2. protection against failures of servers, workstations and local computers; 3. protection against failures of information storage devices; 4. protection against information leaks from electromagnetic radiation. |
| 10. 1) During installation, the necessary values are also written to the registry (file associations, etc.) 2) So that you can check whether the installation is pirated. |
| 11. Reading the user agreement -> selecting a directory for installation -> installation itself -> closing the installer |
LIST OF SOURCES USED
1. Computer science and ICT: a textbook for primary and secondary vocational education. Tsvetkova N.S., Velikovich L.S. – Academy, 2011
2. Computer science and ICT. Workshop for professions and specialties of technical and socio-economic profiles. N. E. Astafieva, S. A. Gavrilova, ed. M.S. Tsvetkova, Academy, 2012.
3. Computer science and ICT. Basic level: textbook for 10-11 grades. / I.G. Semakin, E.K. Henner. – 4th ed., rev. – M. – Binom. Knowledge Laboratory, 2008 – 246 p.: ill.
4. Computer science and ICT. Basic level: workshop for 10-11 grades. / I.G. Semakin, E.K. Henner. – 4th ed., rev. – M. – Binom. Knowledge Laboratory, 2008
5. Computer science and ICT. 10 grades Basic level ed. N.V. Makarova – St. Petersburg – Leader, 2010
6. Computer science and ICT. 11th grade Basic level ed. N.V. Makarova – St. Petersburg – Leader, 2010
7. Encyclopedia of School Informatics / ed. I.G. Semakina. – M.: Binom. Knowledge Laboratory, 2011
8. http//www.informatika.ru;
9. http//www.student.informatika.ru;
10. http://mirgeo.ucoz.ru/.
Section 2. Information and information processes
The term “content” can be found in various fields. In this article we will understand what content is in general, what content is in search engines and mobile operators.
In English, content is translated as “content”. And in this case, we do not mean a synonym for table of contents, but rather for content.
Content– this is the content or informationally significant content of an information resource or website.
Content is the author's creation
You don't have to look far for examples of content. The article you are reading right now is content. This is text content for the Technologicus website. Most likely, you have watched videos on various hosting sites, for example, YouTube. All videos on this resource are video content. Images are often posted on social networks; this is also content. In simple terms, content is what a specific author creates.
Everything that I write and publish on the website Tekhnologikus.ru, I post on the YouTube video hosting channel “Portal Technologikus” is content, my content.
What is meant by the term content in PS?
For search engines, content is published information. If we take this site again, then all the articles on it are content for the search engines Yandex and Google. If you have heard the expression “filling with content,” then these are simply more beautiful words for “writing and publishing articles.” This kind of work is usually done on the Internet.
What is content from mobile operators?
And now it’s time to move on to less pleasant content - from mobile operators. Experienced users are literally frozen out by the phrases “ordering content” and “content providers.” They are logically related to deception, fraud and loss of money from a mobile phone account.
Yes, the content here is still the same content created by the authors. Another thing is that this is not the most useful information for which they ask for money, sometimes very substantial.
What is content from MTS, Beeline, Megafon and Tele2? This is a variety of very short content: news, jokes, weather forecasts, astrology, etc. And everything would be fine, but this content is paid. Sometimes the payment is one-time – about 7-20 rubles for one portion of weak content, and sometimes it’s a subscription, about 5-30 rubles per day. And this money will be debited until you cancel the subscription yourself, which is not so easy for some people. But you don’t want to lose 150-900 rubles a month for unnecessary content.
I’ve come across content many times, and I’ll say this – I haven’t come across anything worthy for that kind of money.
Content providers are mini-companies that provide you with content under an agreement with a mobile operator. It is thanks to content providers that many people have formed a negative attitude towards the word content. “Thank you”, swindlers!
And here is one of the videos on the YouTube channel: I talk about mobile subscriptions (from a content provider) in a video that is video content.
Paid and free content
As you already understood, content can be paid or free. With free ones, everything is simple - these are informational news or article websites (some large Internet portals ask for a paid subscription, but there are not many of them), social networks, video hosting sites, etc. Typically, the content on these resources is free.
Paid content is typical for various types of Internet services, sites with mobile subscriptions, and content provider services. Remember: content is not bad, paid content is also good. But when they sell you poor or free content for a lot of money, it’s terrible.
Practical work No. 2
Work theme: Licensed and freely distributed software products. Organization and updating of software using the Internet.
Goal of the work: study licensed and freely distributed software products; learn how to update software using the Internet.
Equipment, devices, equipment, materials: personal computer with Internet access.
Tasks
Exercise 1. Find on the Internet the law of the Russian Federation “On Information, Informatization and Information Protection” and highlight the definitions of the concepts:
information- information about persons, objects, facts, events, phenomena and processes, regardless of the form of their presentation.
information Technology- processes, methods of searching, collecting, storing, processing, providing, distributing information and methods of implementing such processes and methods.
information and telecommunications network- a technological system designed to transmit information over communication lines, access to which is carried out using computer technology.
access to the information- the ability to obtain information and use it.
confidentiality of information- a mandatory requirement for a person who has gained access to certain information not to transfer such information to third parties without the consent of its owner.
electronic message- information transmitted or received by the user of the information and telecommunication network.
documented information- information recorded on a tangible medium by documenting with details that make it possible to determine such information or, as established by the legislation of the Russian Federation. cases, its material carrier.
Task 2. After studying the Yandex User Agreement source, answer the following questions:
1. At what address is the page with the Yandex user agreement located? http://company.yandex.ru/legal/rules/
2. In what cases does Yandex have the right to refuse a user to use its services? Yandex has the right to refuse the user if the rules or conditions of use are not accepted, or if they are violated.
3. How does Yandex monitor user transactions? Using programs: Yandex webmaster, Yandex Bar, Yandex Metrica, Yandex mail, Punto Switcher, Web Visor.
4. What is meant by the term “content” in the PS? Site contents: text information, graphic materials, multimedia files, etc.
5. What does the PS say about the ban on publishing materials related to:
- copyright infringement and discrimination against people? When posting materials, the user must indicate the source of information and who the author is. Also does not have the right to post content that discriminates against people based on race, ethnicity, gender, religion or social status.
- handling of animals? The user does not have the right to disseminate information demonstrating violence and cruelty to animals.
6. What is the maximum size of files and archives hosted by users when using the free hosting service? This is determined by the owners of a particular hosting based on the amount of external memory on their servers.
7. Your Yandex Mail mailbox will be deleted if you have not used it for more than... 6 months
Task 3. Having studied the organization of software updates via the Internet. Set up automatic software updates weekly at 12:00. Describe how to install automatic software updates. To automatically update programs, you must log in with the “Administrator” account.
1. Click the “Start” button, select the “Control Panel” command and double-click the “Automatic Updates” icon.
3.Under the “Automatically” option to download and install recommended updates on your computer, select the day and time when the Windows operating system should install updates.
Control questions:
What programs are called licensed?
Licensed programs - programs for electronic computers are subject to copyright and, as such, are protected by current legislation. Their use is possible only by agreement with the copyright holder.
It is very difficult to imagine the life of a modern person without the Internet. Every day, if only to check business email or read the news, we log in. And every day we follow the rules of the unspoken user agreement, accepted by default by all users. And almost every day we use search engines, sometimes just to avoid entering the site address into the browser line. It's easier that way.
If we come across terms we don't understand, we Google them. If we find something that interests us, we can Yandex it. But sometimes, instead of the desired result on the screen, we see a menacing message that there is something wrong with the content on the page: it does not comply with some rules or is malicious. What is meant by the term “content” in the PS? Let's try to understand together.
Some terminology
Let's turn to terminology. "Content" translated from English means "content". What is meant by the term “content” in the PS? The answer is very simple: any information that we see on a web page: text, pictures, audio, video, hyperlinks, and so on and so forth. Moreover, this concept includes advertising and various controls (menu buttons, for example), so we can safely say that absolutely everything that is on the site is its content.
Types of content according to its purpose. Useful content
Now let’s talk about what is meant by the term “content” in PS more specifically. It is divided into four types, based on its purpose.
The first type is informative. This includes absolutely everything that may be useful to the user in any way: articles on some topic, product descriptions, various forum discussions, and so on and so forth.
The second type is selling, or commercial. This is a call to buy a product or order a service, messages about promotions, discounts.
The third type is entertaining: funny stories, pictures, jokes, etc. This content does not help sell, but it can provide reach and recognition.
The last type is educational. We can probably say that this content is the most multifaceted. This includes everything that can not only attract attention, but also teach the user. And in this case we cannot limit ourselves to material on various sciences. Educational content includes videos with master classes, photo instructions, recipes, and so on.
Types of content according to its purpose. Just for fun
Next comes commercial content, which can otherwise be called selling content. Advertising, announcements of promotions and discounts, even descriptions of products aimed at selling them - all this can be classified as commercial content. Usually, when a site has too much of this kind of information, it is not popular with users due to the intrusiveness of advertising.
What is meant by the term “content” in the Yandex or Google PS when we talk about entertainment content? The answer is in the name itself - everything that entertains the user and attracts his attention: pictures, jokes, videos, and so on. Of course, the abundance of such information is not very useful for the site, but at the same time, without it it will be much worse, because a person perceives continuous text more difficult.
Types of content according to its form and feedback possibilities
What is meant by the term “content” in the Yandex PS? The answer, by the way, is not limited to division by purpose. Based on its form, all information on web pages can be divided into two more types.
Static content is something that cannot be changed by a simple user. Only the site administrator can influence this. This type of web page content includes all articles, advertisements, and so on.
Types of content. The problem of prohibited content
Dynamic content is something that by no means remains stable. Most often it is found on various forums, it can include comments and reviews, it’s easier to say that this includes everything where the user can get an answer. Of course, the possibility of feedback is an amazing phenomenon, but constant monitoring of what appears on the Internet is necessary. This is covered by the user agreement. Yandex checks the content in the PS based on its content, and Google, Yahoo and other search engines do the same. Materials of a sexual and extremist nature, with scenes of violence and cruelty, obscene language, and so on are eliminated. The selection criteria are, of course, strict, but at the same time, the problem of prohibited content has existed and will continue to exist.
A little about uniqueness. Copywriting, rewriting and copy-paste
So, what is meant by the term “content” in PS? That's right, any information provided by search engines in response to a corresponding user request. Anyone who has ever looked for data on any issue has come across the fact that on a large number of web pages the text of articles, if not completely identical, is then very, very close. With what it can be connected?
There is such a thing as “uniqueness”. Almost always, when filling a new site with content, administrators take ready-made materials as a basis. And the question is how they work with them. Some people engage in banal copy-paste; in a civilized way, this method can be called plagiarism: they simply copy ready-made information, sometimes even with entertaining content, without changing anything at all. There is also rewriting - processing the finished text while preserving the semantic load. A higher form is copywriting - writing a new unique text based on information from many resources. In the case when such an article is written with an abundance of certain anchor words that search engines will cling to, returning sites with such content first, it is already considered SEO copywriting. The highest form of content is an opinion article, which is completely unique and is written solely based on the experience of the author, without the use of any aids.
Thus, the term “content” in the PS is further complicated by such a characteristic as “uniqueness,” on which the popularity of the site among users directly depends.
Conclusion
What is meant by the term “content” in the PS? We can say that it is absolutely anything, regardless of its content. Text articles, pictures, videos, audio, links to other sites, advertising, even menu items - all this is considered content. Search engines are configured to look for user-defined words in a huge array of content, so make sure that the materials on your resource are as optimized as possible for the requirements of search engines. And users should learn to formulate their requests as correctly as possible in order to receive exactly what they need.
For this, by the way, certain methods of formulating search queries are used, excluding the resources of some countries, for example, or reacting to a specific phrase and not taking into account the inflected forms of words. Each of us can set such search criteria that we are sure to find the necessary information.
Today, people who are in one way or another connected with working on the Internet or surfing there for a long time have definitely heard the word “content”. What kind of animal is this, where is it found and what are its characteristics? And in general, what is meant by the term content in PS?
Let's start with a definition. In search engines (ps), this designation hides all those objects that you find thanks to your queries: pictures, articles, videos, etc. Speaking globally, any content is the content of the site. All information is located on its pages. All texts, multimedia, graphics, etc. If design is the wrapper of a site, then content is its filling. And even with the brightest packaging, a tasteless candy will not force the user to stay on the pages of such a resource. What does content mean for the life and promotion of a website? Almost everything.
Content... How much is intertwined in this word for a developer
Let's figure out what this site content is like, how its quality is determined and what are the conditions for creating truly excellent content. Let's start with the varieties of our “filling”. Websites predominantly contain text content, which plays a very significant role in promoting the resource. It is important that such content be literate, readable and unique. This seriously affects the site's reputation. Agree, few people want to stay on a page that is not only full of errors, but also with information that has appeared on hundreds of sites. Text content, in turn, is like this:
- Copy-paste – articles completely copied from other resources. Naturally, they are not unique.
- Scan – laid out scanned pages of a book or publication.
- Synonymize. This term refers to texts passed through a synonymizer program, which changes words to their synonyms. The uniqueness in this case, without a doubt, is high. But the resulting text is not always readable and simple for human perception.
- Translation. As the name suggests, these are texts translated from another language. There is machine translation (using specialized programs), and there is regular translation (performed by a person). Of course, if we talk about quality, the first method is significantly inferior to the second.
- Rewriting. This is the same retelling of the text in your own words. In other words, a certain article on the Internet is taken and rewritten so that the output is a unique text, although its structure and meaning remain the same.
- Copywriting. This is perhaps one of the best types of content that you should use to fill your site. Such texts have no complete analogues in search engines and have a very high level of uniqueness. These are original articles with their own style of presentation. There is also a distinction between SEO copywriting, the essence of which is writing texts specifically for promotion in the PS. It is characterized by the use of key phrases and special constructions.
- Posting. Usually these are small texts of several sentences. They are most often found as reviews under an article or product, as messages on forums.
Rules and subtleties of creating good text
What are the necessary rules for writing content? Imagine a text that you would enjoy reading. And perhaps even from beginning to end. What should it be like? What in it will attract the eye and attention, and what will immediately repel you and force you to close the tab? Let's figure it out now.
- Small paragraphs. Agree, reading an indivisible sheet of text or huge blocks is quite tedious. It is much easier to understand if the article is divided into paragraphs. This makes it more likely that a person will read the text to the end.
- The text must have a purpose. It must convey information, convince the reader of something and encourage action, and persuade the reader to side with the author during the reading process. Even if the article is simply informational, it should be of interest and attract attention.
- Offers. It is worth abandoning structures that are too long. Perhaps they look good in literary opuses. But on the Internet, people are interested in quickly consuming information. Long, overloaded phrases do not help this. What was excusable for Leo Tolstoy is inadmissible for the author of a selling text.
- The article must be logically complete. This is not a novel with a continuation, so understatement and ambiguity should be avoided.
- The text must be structured. Like any other work, it must have an introductory part, a main part, and a conclusion. In long articles, it is appropriate to use subheadings. Bulleted lists will also allow you to better perceive and assimilate what is presented on the page.
- Simple and understandable language. If the text is not written for a specialized site, then professional jargon will only irritate the reader. It’s also worth forgetting about bureaucracy and not being overzealous with stamps. Otherwise, reading will become frankly boring, and no one wants such an effect.
- If certain phrases or words need to be emphasized, you can highlight them in bold font. But this is also a good measure.
- Literacy. Which phrase is more pleasant to read: “Hi, how are you doing?” or “Hi, how are you doing?” Naturally, the second one. And this applies not only to personal correspondence, but also to content. Text full of errors will damage the site’s reputation. Any advice or offer to purchase, expressed illiterately, will not inspire confidence among users. Today there are many services for testing literacy on the Internet. For example, https://tech.yandex.ru/speller/, http://orfogrammka.ru/.
- Uniqueness. We have already spoken above about the importance of this point. Unique, interesting text will help bring your site to the top of search engines. How is this checked? Here again specialized services and programs come to the rescue. Among the most popular are advego plagiatus, text.ru, content-watch.ru.
Every hunter wants to know where to find great content
We have already learned how this very content happens. We became familiar with the rules for creating high-quality texts. The most important question remains: where to get content for the site? There are several options here. You can write texts yourself. You can order them from a specialized company or buy them on copywriting exchanges. You can order directly from a specific copywriter. Each method has its own pros and cons.
As for trends in 2016, it is expected that users' demands for content will steadily increase. The more choice, the more discerning the consumer. Today's users want interesting, readable text mixed with images, infographics and videos. Too obvious advertising content ceases to attract attention. The information content of the article and its benefit to the reader are in favor. Brands should pay more attention to their own content and improve its quality.
The number of mobile device users is growing. This means that website owners need to consider the convenience of the resource for them as well. This will seriously affect traffic and ratings.
Increasingly, users are resorting to voice search. This should also be kept in mind when filling the site with content. It is advisable that the text be optimized for a whole range of keywords on the topic, and not just for one keyword. Understanding what the user generally wants, it will be easier to provide it to him.
So we found out what is meant by the term content in PS, how to correctly create interesting and useful content for the site and where to look for it.