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Let us immediately note that there is no universal solution on how to advertise a group on VK. A good result can only be achieved through systematic, systematic and high-quality work.

Basics

Before moving on to advertising the VKontakte group, let’s establish the basic truths about the creation of the groups themselves. First of all, you need to be sure that the chosen topic/idea of ​​the project is truly relevant and interesting. There is a pattern: the more interesting the topic, the faster the group’s audience grows.

Most likely, there are already groups on the Internet whose concept is similar to yours. Your task: refine the idea, make it wider/narrower, look from the other side, add zest and bells and whistles that your competitors don’t have. The group should help users solve an existing problem (having an interesting pastime, obtaining information about a product/service, communicating with like-minded people, etc.).

We've decided on the profile, now we're choosing a name. There are 2 options: positioning by service/product and by activity. That is, the name should reflect the main area of ​​activity: “Window installation in Moscow”, “Laptop repair in St. Petersburg”, “Wedding limousines in Tomsk”. If there is a ready-made recognizable brand with an impressive number of clients, we simply call the group the same as the company.

Please note that the social network VKontakte is well indexed by search engines, provided that the name is correctly composed. That is, if you make a name in accordance with the most relevant search queries, this will ensure an impressive influx of search users. To create an attractive name, the Yandex tool Wordstat will help.

And last on our list, but far from least important, is content. 3 criteria for quality content: relevance, uniqueness, virality. After reading the material, you should have a desire to repost. If the user finds the information useful, he shares it on his page and it becomes visible to his friends, which provides an additional influx of subscribers to the group. The number of reposts and likes are the best indicators of content quality. If there are few of them, it is necessary to change the direction and/or topic.

How to advertise a group in contact: effective ways

As you know, Russian people are terrible at improvisation; various limits and restrictions are a challenge for us. Therefore, there is a workaround for this mechanism: we buy fake pages and add people as friends who meet the criteria of the target audience (TA) of the group. Next, we send them an invitation to join the group. In this case, the user receives an invitation from a friend, which increases the level of trust.

It is logical that, due to the existing limitation, you will need not just 1-2 pages, but dozens and even hundreds. Services and programs will help with this, for example, SmmLaba. Price: 350 rubles for the purchase of pages (50 pieces for 7 rubles) + 1500 rubles for the purchase of a proxy for each fake (50 pieces for 30 rubles) + 700 rubles/month for the software.

Targeted advertising. These are those annoying messages that appear on the side and in the news feed. Understanding the intricacies of targeted advertising is an independent science. Let us describe only the essence of this advertising for VK public pages: advertising posts and offers are displayed only to the target audience, which you can specify by gender, age, interests, and place of residence. Looking for young mothers aged 25 to 30 living in the Moscow region? The system itself will find them and show you your offer, which they cannot refuse. To independently set up targeted advertising, the Getuniq service will be useful.

1. Advertising a VKontakte public page through posts in other public pages. This method is as old as the social network itself. The principle is indecently simple: you purchase posts in popular groups and communities, from where the user can follow a link to your site. An advertising post is posted for a specific time; the time of publication and removal is agreed upon in advance. The most commonly used scheme is 1/23: the post stays in first place for an hour, and then stays in the feed for 23 hours and gradually drops as other posts are published. Special services can facilitate the process of selecting a “promoted” group, monitoring publication time and payment; we will talk about them below. You can negotiate directly with administrators. The cost of the post will be 10-20% lower, but there are practically no guarantees.
2. Inviting. This method is suitable for promoting a specific meeting/event. You create an event, designate the beginning and end, provide an organizer and invite guests. The difference from the first method is that invitations are sent out by other groups in which your target audience is located. Scrolling through the community feed with jokes, you probably saw invitations to webinars, master classes or trainings. This is inviting in its purest form.
3. Competitions. Today there is no more effective way to advertise a group on VK than to hold competitions. In order to take part in the competition, the user must perform an action useful for your group - repost, comment, subscribe, and so on. Where to post posts about the fact that you are holding a competition if the advertised group does not have many subscribers yet? Communities like “Competitions (name of city), “Freebies in “name of city”,” “Promotions (name of city)” will come to the rescue; they have already generated an audience ready to perform certain actions.
4. Mutual PR. That is, you promote the post of another group/organization, and they post your post. There are a number of nuances here: the number of subscribers should be approximately the same, the content and topics should be similar, the owner/administrator should be adequate so that they can accept the offer and not throw out surprises.
5. Expert opinions. This is a promotional post with a link to the group, commissioned from a celebrity/blogger/expert. For example, through a group you sell sportswear. You can order a post from a famous person that he chooses your online store for sports.

Texts for advertising a group on VK: standard templates

The most common is direct advertising. Posts like this drive home the proposal head-on. The effectiveness of the message in this case directly depends on the art, talent and level of professionalism of the copywriter. There is only one rule here: the text should be as selling as possible and minimal in size.

Direct advertising is effective both for increasing the group’s audience and for sales. You need to list the advantages of the product/service, convince the subscriber of the need to purchase, interest and attract them to the group/website, etc.

An example of an advertisement for a group on VK: “The object of desire for fashionistas from all over the world at a bargain price! UGG boots from UGG for only 4,000 rubles! Group subscribers receive an additional 10% discount. Hurry! The promotion is valid for a limited time: from May 1 to June 1, 2018.” An advertising post provides room for imagination, don’t be afraid to experiment.

If you are trying to increase the number of subscribers, your post should describe the benefits of joining the group. The group must be clearly positioned according to interests, then people will join more willingly.

For example: “Developing Logic” - these are new logic problems every day, these are lively debates and discussions, these are effective methods and techniques for developing intelligence, these are interviews with experts in the field and much more.”

The second type of post is a post with a cliff. The point is that you post interesting text, or rather the beginning of it. And to read the continuation, the user must follow the link to the group.

The full version of the text is displayed in a group, above the wall, so that every visitor sees it first. If you don’t pin the text, you won’t be able to avoid a sea of ​​negative reviews and comments, and it won’t add more subscribers. When used correctly, a “torn” post can gain thousands of new subscribers. According to statistics, if the content is really interesting + the post is posted in a high-quality thematic community (with a real, not fake audience), every fifth visitor will remain in the group and subscribe.

And the last type is a wiki post. These are thoughtful, informative posts, formatted as Wikipedia articles. The better and more relevant the material provided in the Vivic post, the more users will join the group. For highly specialized professional groups, this is just the thing.

How to set up advertising on VK for a group

Specialized services will help with this:

1. http://oliveaclub.ru/. Here you can keep track of advertising campaigns and manage them, monitor the number of new subscribers from advertising, the number of clicks from a post, etc.
2. http://allsocial.ru/. The service itself searches for optimal communities for posting advertising posts and monitors group statistics.
3. http://borgi.ru/. It also looks for groups to place advertisements, analyzes competing groups, and monitors trends in partner programs.

Let's take a closer look at how to set up targeting. First of all, open the VK market platform and create a profile here. To create an ad, open the “Targeting” section and select its type: “Community”, enter the name of our group, as shown in the figure: Finally, we determine how we will pay for advertising: for clicks or for impressions. And click “create ad”. That's it, targeting has started.

Advertising a group on VK: the cost you will have to pay

We figured out how to advertise a VKontakte group. Now let's talk about how much it will cost. Again, there is no universal figure or pricing scale. The cost of a group's advertising campaign can be up to 1,000 -2,000 rubles, and may exceed 20,000 rubles. The most important thing is to actually start doing something.

If you attract 10,000 subscribers, then it will be much easier, since the mechanism has already been launched. Bring your audience to 20 thousand, then 30 thousand, 40 thousand. And don’t slow down, continue promotion, the cost will be lower and the effect will be greater. But you already need to come up with original posts and unique offers, something new and original.

Let's look at the approximate prices of the main types of advertising:

1. The price of targeted advertising depends on the clickability of the ad being served and the competition for the specified target audience. On average, 1 click in Moscow and St. Petersburg costs 25-30 rubles, 1 click costs 5 rubles. An adult subscriber costs from 10 rubles. In the Russian Federation and from 25 rubles. in St. Petersburg and Moscow.
2. An advertising post in the community costs between 500-3500 rubles/day, depending on the audience.
3. The price of an expert opinion post is as agreed, even barter for a product/service is possible.

So, how to advertise a VK group? The answer is simple: it varies. Try all methods, conduct analytics and track which method gave results and what you need to abandon. Only an integrated approach and comprehensive coverage will yield results.

Thank you subscribers and creative inspiration!

Social networks are a real phenomenon that has exploded the Internet and has become a significant part of the lives of many people. Without a high-quality representation of your personality online, it is very difficult to achieve success in your career, especially if your job requires you to work with people. Many people say that if a person is not on a social network, then he is not at all, and there is some truth in this.

VKontakte is, if not “our everything,” then at least joy and pride. The domestic social network is the largest in Europe and is highly rated in the rest of the world.

Constant improvements and work on bugs allow us to attract more and more new users, and VKontakte receives about 70 million people per day:

One of the most powerful tools on VKontakte are groups. More and more users prefer them over websites. Why this happens, how to competently use the capabilities of a social network and how to promote a group on VKontakte will be discussed in this article.

What is a group

The VKontakte group offers the following main features:

• Create discussions. Depending on the rules established in the group, new topics can be proposed by members or the administrator.
• Adding photos, audio and video. Such materials must correspond to the theme of the group ( or should not, if the administrator allows).
• Messages on the "wall". Active discussions do not only develop in discussions. The reason could be someone's post, picture or video.

How to create a VKontakte group?

It takes very little time for you to have your own group. To begin, you should visit the “My settings” section and check the “My groups” checkbox so that it appears in the menu:

After this, the corresponding item appears in the menu:

Go ahead and click " Create a community»:

Enter the name, select the community type “Group" and create:

Now you can set the necessary settings and the group is ready:

The group owner has access to various management tools and statistics. Are there also elements with which basic promotion of groups is carried out?

Why are groups needed?

People can have a wide variety of ideas when creating their own thematic community. You can try to make money or just lead a group “for the soul”. Let's consider the main goals of creating a VKontakte group.

• To gather “kindred spirits”. No one has yet canceled the feeling of boredom and despondency, so it is useful to have a company of like-minded people on hand. If you couldn’t find them in real life, then it’s worth trying in virtual life;
• For online display of real group unit. A class at school, a team at work, a club of oil rig owners - they would all benefit from being connected to a social network. This will give you more opportunities, and in general will make life much easier;
• Content generation. This point already implies mercantile interests. Instead of using expensive ( or cheap but of poor quality) with the services of copywriters, you can simply create a new discussion in which group members will express many interesting thoughts;.
• Group as an alternative to the site. For the owner of a thematic community, the possibilities in this regard are practically unlimited. If you want to create a news portal - no problem, you need an online store - no problem: products and descriptions for them can be placed in photo albums and the “hottest” items can be displayed on the wall.

Inconveniences can only arise when advertising, but even in this case there is a fairly wide range of possibilities.

• Targeted ads. This type of advertising consists of small banners placed on social network pages. Ads are offered only to the group of users determined by the advertiser;
• Posts in communities. VKontakte invites advertisers to place their ads in relevant groups;
• Interaction through applications. VKontakte has a huge number of games and tests. Within these applications, you can place an offer to follow a link to an external resource;
• Selling mercilessly. If the group has an impressive number of participants and has development prospects, then you are guaranteed a long line of buyers;
• Help your project. This section should be given special attention.

Project development using groups

Promotion of a group in VKontakte can only act as part of the work on your own resource. Opening offices on social networks is an important part of promotion. Let's consider the main advantages of this approach.

• Good source of traffic. It is worth noting that in this case we can talk specifically about the target audience. After all, only interested people will agree to join a group that matches the theme of your site;
• Opportunity to find out the opinions of visitors. Of course, research can be carried out directly on the pages of the site, but this is not always appropriate. The format of the VKontakte group allows you to harmoniously conduct surveys of participants, thus obtaining valuable information:

• A good addition to the functionality of the site. If the main resource does not offer to buy anything, then the VKontakte group can take on this task. In this regard, the thematic community is limited only by the imagination of the owner;
• You can promote not a specific site, but a specific topic. Sometimes users do not visit the pages of a resource not because it is bad, but because the site is not popular enough. A group on a social network will help fix this;
• A good opportunity to find employees. If you feel that you can no longer cope with a rapidly growing project and need help, then a thematic group is a good source of potential employees;
• Obtaining statistical information about participants. It is important to understand who is interested in your topic, because it may turn out that one target audience was planned, but it turned out to be completely different.

Promotion of the VKontakte group

Before opening a representative office on your VKontakte website, you need to think about how to promote the group. After all, without an impressive number of participants, a thematic community will be ineffective.

First of all, you should think about optimization. To correctly complete this stage, you must follow some recommendations.

• Use keywords in the group name. The ship is sailing as it is called, and users will find your community based on specific queries. In order to make the right choice, you need to analyze your subject area and formulate the most suitable name;
• Write your description correctly. By analogy with the Description tag, it is worth using direct and indirect occurrences of keywords. Search engines must receive the necessary data to display in the top, and visitors must quickly understand what we are talking about;
• Ensure unique content. This point is important for both search robots and people. Nobody wants to read again what they have already seen somewhere, and a joke told a second time is no longer a joke. Search engines “spit” on plagiarists and “demand” to meet the standards of uniqueness.

It is also worth remembering that the group must be active throughout the day. That is, if you have a certain amount of information, then you need to distribute it evenly in order to achieve multiple visits.

It is also worth stimulating all sorts of activities within the group: adding new discussions, polls, events. The more movement the better.

The main goal of promoting a group is to attract new people. Let's consider the main ways to solve this problem.

• Invite people yourself. Brothers, sisters, aunts and uncles will gladly (or not) support a relative, and friends will not stand aside either. Once these niches have been exhausted, you can start looking for complete strangers who might be interested in your project. It is worth noting separately that 16-year-old Katya Glamurova is unlikely to join the group “ All about compressors”, so it is necessary to filter possible participants. Unfortunately, the daily number of invitations is limited (no more than 40);
• Search for similar communities. Your potential members have already been snapped up by other groups, but nothing prevents a VKontakte user from joining you, so cooperation between thematic communities is a mutually beneficial activity. The main thing when choosing is the relevance of the topic and a fairly high quality of the group (regular updates, less advertising, constant increase in participants);
• Long live spam. A popular community with open comments is just some kind of market where everyone shouts: “ oh, what a delicious group, I could eat it myself!" This irritates many visitors, but some are overcome with curiosity. In addition, you can write personal messages asking to join the thematic community, but their number is again limited. It is worth noting that spam in a blatant and undisguised form will certainly lead to a ban, and no one wants that. To avoid this outcome, you should constantly change the text of invitations. Increasing the number of group members using spam is a method that requires a significant investment of time, so you need to carefully weigh everything before resorting to it;
• Use other sites and social networks to attract participants. VKontakte is not the only social network in which you should be represented. If a group is an element of site promotion, then all “branches” of your information resource should be connected to each other and advertise each other. You can also place links on other sites, but this is most likely a paid pleasure;
• Use software. It is worth stopping at this point and explaining it in more detail.

Programs for promoting VKontakte groups

Software assistance in promoting a group can be very diverse. Let's look at some of the opportunities that robots open up for us:

• Find materials on a given topic. You should not steal content, but if you have no imagination, then a program such as Grabber VkDog will help in a dishonest matter:

In the last article, I described the basics of promoting an online store on social networks, now I would like to delve into the subject and talk about how to independently promote a VKontakte group.

A unique promotion for owners of their own groups in VK!
Get 10% discount for the benefit of everyone who has a VKontakte group!

In fact, promoting a VKontakte group is not that difficult, much easier than promoting a website.

First, before promoting a group, you need to analyze the demographics of the intended audience.

Demographics of group subscribers

You need to understand exactly what people you are creating your group for. This will be needed when setting up targeted advertising, inviting people to a group, and when writing content.

The picture below shows the general demographics of the VKontakte audience.

The second nuance is the age of subscribers. You can notice that mostly the younger generation is in contact, and the older generation, for example, is in classmates. I'm not talking about all, but about the majority of users.

We independently promote the VKontakte group

Let's look at a few steps for self-promotion of a group:

1. Inviting your friends

   Your friends can be the first to leave comments, likes and reposts. In addition, it is very important that by the time you start promoting a VKontakte group, there should already be a certain number of people in it, because, as you know, people are very reluctant to join empty groups.

2. Cheat with free services

   This is a very important section, without which it will be quite difficult at the initial stage, because people are much more willing to join a group if many people have already subscribed to it.

   It's no secret for a long time that there are many ways to gain subscribers to your group.

   They do this in two ways: by purchasing bots and using mutual exchange services.

   I don’t recommend the first method; these are absolutely dead users who will most likely lead to your group being banned.

   I will dwell on the second method in more detail.
   There are many services on the Internet where you can give a certain task to real people, for example, like, repost, or join a group.

   I tried many different services and now I use Bosslike, there is a fairly small percentage of unsubscribers from it, since they punish for this, write off points and ban the account.

   You can pay for this task with real money, or with “points” that you can receive for completing the same tasks.

   Using the Bosslike service, you can quickly add a bunch of subscribers to your group and create the appearance of activity - likes, reposts, so that interested users who come to your group can see that the group is alive and popular with other people.

   These kinds of services are much better than buying bots, since, firstly, they are free, and secondly, subscribers recruited in this way are absolutely real people, who, just like you, are promoting their groups.

   It often happens that after promotion, these people become active members of your group, write comments, like, and repost.
   ​​​​​​​
   In general, at the initial stage I ADVISE EVERYONE

3. Repost posts from your group to communities of similar topics

   Of course, not all groups provide the opportunity to leave posts on their wall, but I think it’s worth looking.

   Even if the group is limited, but you have incredibly interesting information, you can offer news in this group. Any adequate administrator will publish it.

   In addition, from my own experience I can say that it can be very effective to look for public pages and groups of similar topics with open photo albums. Find an attractive image, upload it to your album, and write text in the caption that will entice the reader to join your group.

   In most cases, such an image will be deleted after some time, but it may manage to attract a good number of users to your group.

4. Mutual cooperation with thematic groups in contact.

   Everything is simple here, look for thematically similar groups and share each other’s posts on the wall, as well as links.

5. Optimizing a group for VKontakte search.

   If we compare it with a regular website, the name of the group is the title of the page, the description of the group is both description and keywords.

   It is important that the group name contains one exact occurrence of the key query, for example, “Wedding photographer St. Petersburg.”

   It should appear several times in the group description; in addition, it would be useful to list below the tags by which they can search for you.

   Also, don’t forget to change the group url from the incomprehensible club1682746 to a more relevant one.

   Remember that VKontakte groups and public pages are well indexed by search engines, so a properly optimized group can bring new users to your online store not only from the social network itself, but also from search engines.

   

   Another important factor influencing ranking (position in VKontakte search results) is the number of group members, so as I have already, in the first few days I highly recommend gaining free subscribers using Bosslike or similar services.

How to keep subscribers in a group

Content is the most important thing, what you need to independently promote a VKontakte group. The more interesting your content is, the more reposts you will get and the more people will learn about your VKontakte group, and the more existing subscribers you can retain.

Try to post interesting articles based on the interests of your audience. Try to find your own style, feature. If you can’t do it yourself, then you need to look for the most interesting articles on your topic in other places. There are many services for this.

In my opinion, the coolest service of this kind is SmmBox. This service itself finds the most popular posts and articles on your topic and, thanks to a smart calendar, can itself distribute the time and schedule for posting posts for greater efficiency. This service is paid, although quite cheap, but has a 14-day free period, in 14 days, with special diligence, you can fill a group with content for several months ahead and not worry about constantly searching and posting.
You don’t even need to register in it - click login in the upper right corner of the main page and choose to log out through VKontakte (or through other social networks) and start promoting your group.

It also has an extension for browsers with which you can post content from any site you are on to your VKontakte group in 1 click.

Conducting competitions

Everyone loves competitions, and this is a good way to spread the word about your group. Announce some interesting competition with the obligatory condition of reposting and joining the group, this will attract a large number of people.

There are many free services that will help you in this matter:
VKonkurs.rf is my favorite service for determining winners. The service receives a list of users who reposted the news (posts on the wall) and selects winners from them in random order. The result is presented in a very cute and convenient form, which you can immediately post to your VKontakte group.

Random App- the application helps to organize prize draws. The difference from other applications is that you can make a drawing among all users in the group;

Virus analyzer- find out who collected how many likes and reposts under any VKontakte message;

Group competitions- the application is used to check competitions for inviting friends to the community. For each participant, the number of his friends in the group is checked and a list is displayed in descending order of the number of friends who joined;

LikeChecker- the application is intended for administrators of groups holding competitions, with the help of which you can find out the number of likes in the group;

The application separates likes given by group members from outsiders (most likely fake ones).

Tracking unsubscribers

You can track users who have left the group and ask them why. The user is pleased that he and his opinion are important to you, and you will know what makes people leave your community.

There are also convenient free services for this, for example, the VKontakte application "

Whatever your goal in creating a VKontakte community, the problems you will face are similar. We have put together recommendations for creating and promoting a VKontakte community, divided them into categories and presented them in the form of a step-by-step guide. There are two main sections. The first concerns directly the creation and initial design of the community, and the second concerns the development strategy and ideas for promotion.

Stage one. Creation and registration of a group

The first choice to be made when creating a community (apart from the name) is its type.

VKontakte offers three types of communities:

1. Group - this format is convenient for direct communication between participants;
2. Public page - suitable for centralized dissemination of information and news;
3. The event is tailored to provide information support for the event, both in a specific location and online.

In most cases, commercial purposes are more suitable for the “Public Page” view. However, there are important limitations to keep in mind when choosing a type:

1. A public page cannot be made a closed or private community; To do this, it must first be transferred to the group section;
2. A public page, unlike a group, does not have the ability to design a menu using wiki markup (“latest news”);
3. A group has the ability to directly invite users to it, while for a public page only the “tell friends” option is available.

If the restrictions for a public page do not bother you, and you have chosen this particular type of community, then you will be offered a choice of page type: place, company, person/team or work/product.

Page title and description

The title and description of a page are its most important elements. It’s not just the obvious reason that this is “clothing” for which new visitors will appreciate the page. The reason is also that VKontakte communities are indexed by search engines, and depending on what information is indicated in the title, description and address of the page, your public page may end up next to your site card, or even displace it. Since VKontakte took on all the technical difficulties of optimization, a correctly formatted description will help take up even more space on the first page of search results.

Thus, standard SEO recommendations apply to the design of the page title and description.

Important: on the main page of the community, the Title attribute is the title, and the Description contains only the first sentence of the description. However, the subsequent description text should not be neglected: it is used for ranking in internal search on the site.

Avatar and page cover

In the second half of 2016, along with the redesign of the social network, changes occurred in the minimum size of images for an avatar and attached to a post. An alternative option for decorating a group has also appeared: upload a community cover - a narrow horizontal image located at the top of the page.

1. The minimum avatar size is 200x200px, the maximum displayed size is 200x500px;
2. Recommended community cover size is 1590x400px;
3. The minimum image size in a post (width) is 510px;
4. The minimum size of an image attached to a link is 537x240px.

It is important to note that images are converted and lose quality after being uploaded to the server. The most reliable way to combat this phenomenon is to initially upload images of the highest quality possible. Then the built-in editor will automatically reduce the size to the required size, and if necessary, help you trim and crop to the desired proportions.

• Try to add images that are close in proportion to square ones - the fact is that the mobile version will deliberately reduce images that are too long in height or width in order to fit them entirely on the screen.

If you plan to frequently publish articles on your pages, for example, from your blog, make sure to implement OpenGraph markup on your site - among other things, you can use it to specify the address of an image that will be used as an illustration or preview of the article.

Stage two. Development and promotion of the VKontakte group

Branding and maintaining corporate identity

One of the important goals pursued when creating a community is to increase awareness of the company/product. An excellent method for achieving this is to create a unique design style and branding.

When we say “unique,” ​​we don’t mean something super flashy or creative in the worst sense of the word: we can even talk about something as simple as, for example, a simple frame in your brand’s colors that frames each image. Firstly, if your images are yours (that is, unique), this frame will serve as an analogue of a watermark. Secondly, if you are consistent and publish posts with this design for a long time, then in the future your audience will react to it more often, finding your post in the news feed.

Restrained style and checked spelling

With the exception of very specific situations, users find it pleasant and convenient to read beautifully designed text, free of excessive punctuation and capital letters. It would be a good idea to run the text in one of the spell checking services before publishing. Also think twice about whether it is appropriate to use emoji emoticons in your text.

Correct use of hashtags

Don't neglect the use of hashtags in your posts - this is an important source of external traffic to the page. Of course, they must be relevant to the content of the post and be relevant. If the content of the post concerns a small region or area, it would be a good idea to add relevant local names as hashtags. Conversely, hashtags lose all meaning if they are inserted en masse into each post without changing the content at all.

If you want hashtags to not be an eyesore to your subscribers in your feed, you can separate them from the main text by adding dots on a new line until the “show in full” text appears.

Another tip will be useful if you plan to publish varied information in the community. By setting up a hashtag system in a certain way, you can easily divide all messages into headings and categories. A popular format that allows you to avoid the appearance of other people’s posts when clicking on a hashtag looks like this:

• #category1@Community name;
• #category2@Community name, etc.

Creation of advertisements

If finances allow, advertising will help you quickly reach the right audience. VKontakte offers several advertising formats that differ from each other - we’ll tell you more about them.

Targeted advertising in the side menu

With its help, you can configure the display of a small ad - up to 145 pixels wide in combination with a title and a short description.

Targeted advertising of a community post

You can configure the display of posts from the community to a specific audience. You can choose from either existing entries in the group or creating new ones. An important nuance: if you decide to create a new post, then when publishing you have the opportunity to hide it from existing subscribers. This way, you can prepare several posts with different messages and set up narrower targeting.

By the way, about targeting settings: for both types of advertising, a detailed list of categories and parameters is available by which you can filter out the audience:

Ordering advertising in communities

Using targeting settings, you can select both wide and narrow (up to several dozen people) audiences. However, there is another option that will work well when you need to attract an audience that has already been formed around a certain topic: ordering advertising in existing communities.

The advantage of this advertising format is that you don’t need to worry about whether the targeting parameters are configured correctly: the main thing is to choose among the available platforms the community whose audience you are interested in and send a request for placement.

Cross and offline advertising

Maintaining feedback from established audiences is just as important as building new ones.

If you already have platforms where you can place community advertisements, don’t fail to use them. Whether it’s a website, a community on another social network, or an offline platform (for example, tables in a cafe, business cards, banners or any other outdoor advertising) - let the audience know about your community.

Posting schedule support

Prolonged silence for several days, and then an avalanche-like jump in the number of published news - a step that will not be approved by subscribers. At a minimum, your community will be removed from the news list, and in the worst case, abandoned. This is a striking example of a minor oversight that could have been completely avoided.

Determine approximately how many posts per day/week you intend to publish, make something like a content plan - a list of days and times, when and what post will be published. Then prepare the news using either the delayed publication service built into the site, or one of the third-party services, information about which is abundantly floating around the Internet.

If your community has a narrow topic, there is no shame in publishing general-thematic entries from time to time - not only consistency and regularity are important, but also the frequency of appearance in the news feed.

Competitions and promotions

Holding a promotion or drawing with your products as a prize is the surest way to quickly increase your audience reach several times. With each repost, and more recently, like, the community gains several dozen new views of the post, and quantity will sooner or later turn into quality. The most important thing here is not to overdo it with the density of such promotions, otherwise you risk filling the community with “catch-ups” and a low-relevance audience.

Bonus: increasing the community’s position in the “smart feed”

Since August 2016, VKontakte users have had access to the so-called “smart news feed,” which displays entries not in chronological order, but according to a certain algorithm. The developers of the algorithm gave a number of recommendations, based on which you can understand what it focuses on when ranking posts. Among the criteria for quality content, the algorithm identifies the following:

1. Unique content. No matter how interesting your news is, if it is copied verbatim from another community, the algorithm will hide your post and show the one that was the first;
2. High quality media (photos and videos): from 700 pixels on the small side for photos and 720p for videos;
3. Having a comment on a repost of another post;
4. Moderation in publishing news - out of ten posts made in a few hours, the algorithm will leave no more than one or two in the feed;
5. Included comments on the post - the developers rightly assume that sometimes comments can be more useful than the original content, and therefore the value of a post with comments is higher;
6. Format integrity - the algorithm determines the most popular combinations of text and media (“a lot of text and a picture” or “a short caption and a gallery” or “a selection of audio recordings”) and then gives preference to those that are most often repeated within the community.

As you can see, the algorithm was created with the goal of making the lives of users better, and therefore it would be fair to assume that the more user-friendly the content in the community is, the more favorable the ranking of the “smart feed” will be towards it.

Conclusion

Setting up, maintaining and promoting a VKontakte group is a creative process. However, he also has objective rules of both a technical and stylistic nature, following which you can avoid a lot of stuffy bumps and save time and effort.

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Quite detailed, where they explained all 10 ways to promote on Instagram.

The next couple of days we answered questions about when there would be the same article about promotion in contact. Since procrastination is not our cup of tea, here is the material for you.

Traditionally

According to our tradition, we will start with facts and end with concrete actions. Judging by the latest information provided by VKontakte, it can once again be confirmed that quite a few companies should start their development there.

Although personally, we have now shifted our focus towards Facebook. But we will also discuss and raise this topic, although next time.

Statistics

You understood everything correctly. 64.4 million unique users log into VKontaket monthly. Just imagine this figure! Well, as they say, to completely finish you off, here’s another picture:

Another statistic

And then you understood everything correctly. VKontakte is in first place in terms of traffic and leaves behind projects such as Youtube, Yandex and Google.

By the way, remember there used to be a myth that mostly schoolchildren use VKontakte (by the way, I don’t know a country where 80% of Internet users are schoolchildren).

Audience profitability

Do you think this is old information? No. If you noticed, the study was conducted in 2017 with the participation of the best analytical agencies in the world. Therefore, I think it is worth trusting.

The agony of choice

Well, with the fact that there are people in VK, there are a lot of them and they can buy, I think we figured it out. Now let's look at how and what you can advertise on VK. And if you doubt that your business needs social networks, then read the article.

Let's start with the main types of sites that we can use for our military operations:

1. Personal page

Strictly speaking, the personal page of a specific person. But if earlier everyone was cunning and designed a page for their business and added them as friends, now this method of promotion is practically dead.

The page will be constantly frozen, blocked and, ultimately, banned, so I do not recommend promoting your business this way.

Since, firstly, it is now prohibited to create a page without a real name (in special cases they even ask for a scan of your passport).

Secondly, they began to be banned quite often for increased activity, especially if these are young pages. In general, one hemorrhoids. Do you need it? So it’s better to use your personal one for its intended purpose.

2. Group or public page

But for promoting a business, either a group or a public page (public) is suitable. Almost the same, with minor differences.

Groups are mainly aimed at communicating with people, while publics, in turn, are aimed at informing people. Without going into details, in 99 cases out of 100, you need a public page. Trust us.

By the way! Now a group can be transferred quickly and free of charge to a public one, and vice versa. You can do this in “community settings” or write to the site’s technical support.

3. Events

Events are naturally created to hold any kind of event. These could be master classes, concerts, seminars, or, for example, an opening.

When creating them, you must indicate when they start and when they end. Therefore, you need to know the date, time and even a specific place.

Again, in practice, if you plan to notify about the opening of your business, for example, then it is better to do this immediately through a public page.

So what should we do?

Types of advertising in VK

Okay, let's say you created a community. Or even perhaps you decided not to attract people as subscribers to the group, but immediately lead them to your website or to your company through advertising.

By the way, many people forget about this; everyone thinks that they need to attract subscribers to the group, when they can immediately advertise and attract people to their business. Think about how it will be more profitable for you.

Decided? If not, write in the comments and we will help you with advice on how to do it better.

Still, let’s continue, how to invite people and promote business?! This is the most important thing, otherwise it will turn out like the episode “The restaurant was opened, but they forgot to make a door.” But before that, a few terms that I will use and maybe you don’t know:

1. Fake – a page completely created and filled in by a program, with an imitation of the real one;
2. Brutus – abandoned accounts of people who have lost access to them. New access is obtained by hacking;
3. Dogs – pages that have been blocked for, which are waiting for access to be restored or completely deleted;
4. Repost - when you share someone else's post on your page without changing the authorship.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Invite friends

This is not advertising, but one of the types of promotion, so I’ll tell you more. In this case, there are two options for events, although I would call the second one no longer working. Although, if you work on a very small scale, then why not.

Option 1

If you have a group, you can invite your friends to join it. There are only limits to this. You can send no more than 40 invitations per day.

If you have a public, then you, as a member of the public, can tell your friends about it by clicking “Tell” in it.

tell friends

Option 2

Remember I talked about personal pages? One of the many tricks is to buy fake accounts and add people with the criteria you need as friends (possibly with then inviting them to your group).

Naturally, because of the limits, you need not 1 or 2 fakes, but hundreds. This is why special programs or services are used (for example, Bosslike). If someone thinks that this is a cheap form of advertising, then let's do the math.

1. One hundred brutal or fake accounts – 700 rubles (100 pieces for 7 rubles);
2. One hundred proxies for each account – 3,000 rubles (100 pieces for 30 rubles);
3. Program – 1,000 rubles monthly.

The total is about 5 thousand rubles monthly. And you still need to learn how to use this and update the bots, because they will be banned constantly.

Targeted advertising

Side advertising Advertising in the feed

It can be either in the form of a banner on the left, or flash in the news feed. Here are examples...

I’ll say right away that I won’t go into detail about it in this article. This is just a whole science.

But we will definitely reveal it on our blog, it’s no good keeping secrets for such a good person like you. I'll just tell you why she's so wonderful.

If you know your target audience, you can create an ad specifically for them. Gender, age, place of residence, preferences, interests - all this is indicated by VKontakte users.

And it is by these criteria that you can find them and show your advertising. Engaged girls from 18 to 22 who have an iPhone and have a birthday in 2 weeks? Easily!

Find them and make them an offer they can't refuse. By the way, you can pay for it in two ways:

1. For impressions;
2. For clicks (transfers to a group or website).

I know that you want to set everything up yourself and I’m not trying to dissuade you. Just be prepared that it will take quite a long time.

Lifehack. If you set up targeted advertising on VK yourself, I recommend the Getuniq service. Completing moderation is many times faster and a good bonus when replenishing your advertising budget.

Our agency does not have an SMM direction, so we can safely recommend our social media partner.

Your gifts from partners

Buying posts in other groups

One of the oldest types of advertising on VKontakte. You buy an advertising post in another, already promoted public page, with a link to your public page or website. If you are really lazy, then for an additional fee they can usually just repost from your group.

The post is released and removed from the group at the time you specify. The usual conditions are 1/23, that is, for one hour the post is in first place in the group and then another 23 hours in the feed, moving down as the content is published, then it is deleted.

Advertising in another public

To order and place posts, you can use either the official VKontakte exchange, or special platforms (for example, Sociate) or even negotiate directly with community owners.

In the latter case, save 10-15% of the cost of the post, but at the same time you take a risk. No one knows whether a post will be published or not, whether it will stay on the feed for a certain time or not.

In this regard, the exchange/platforms help a lot, since everything is checked there automatically.

The owner did not fulfill the conditions (in large groups there are several admins and they can be “stupid”) and your money is returned to you.

Inviting

A pretty good way of promotion and promotion if you need to promote an event or meeting.

You create an event, specify a start and end date, and start inviting people to it. Only not in the same way as we considered in the first example, but you invite people from other groups.

The main feature of this method is that you can set and assign different communities as the organizer.

It is this method that I use, for example, when conducting a webinar. They buy invitations from various groups in which their target audience sits.

But again, you need to negotiate with the group so that they make you an admin for a while and you invite them (again, not for free).

By the way, VK network administrators periodically ban communities forever for inviting. Therefore, it becomes more and more difficult to reach an agreement.

Showcase

One of the gray methods of promotion. It works on the principle of multi-steps, which were discussed in “Inviting Friends”.

You also buy fake accounts, which also begin to be added as friends according to the criteria you need.

The main difference is that you do not subsequently invite them to the group, since such accounts have a repost from your group (or several) in their pinned post (a pinned post at the very top of the page’s news feed).

When going to look at the page of the account that applied to be added, a person sees this repost and goes to see (if interested) what kind of group it is that is so actively reposted. And he’s already deciding whether to subscribe or not.

In our experience, it's more about outreach than engagement/entry.

Competitions

What will you answer me if I ask these questions:

• The most famous poet of Russia? Most likely, Pushkin.
• Most famous fruit? Most likely an apple.

And now: the fastest legal promotion on VKontakte? Competitions! But here it is true. For those who don’t know, a competition is when a person takes a certain action (in VK this is usually a repost), joins your group and waits for a prize to be drawn.

Contest

Whenever someone creates a community to promote a business, the first thing they do is immediately launch a competition.

There are still almost no subscribers in the community, except for the creator’s friends, and the competition has already been launched. As a rule, there are such communities as “Free (Your City)” or “Competitions (Your City)” to help, in which there is already a fairly large audience willing to take part in one or another competition.

In fact, this is highly doubtful. Because you hope not only to increase the number of participants in the group, but also to sell them something later.

But in reality it turns out that after the competition they leave the group en masse and don’t buy anything because they are freeloaders.

Mutual PR

They are exchanges of reposts. It's quite simple. You repost to your group, and another page/company reposts to your page. As they say, “it was smooth on paper, but they forgot about the ravines.” Because the implementation is not easy:

1. You need to find a group with plus or minus the same number of participants;
2. It should be similar in content, etc. to yours;
3. The statistics should be the same (plus or minus);
4. There must be an adequate owner/administrator.

If all the stars align, you can do a couple of mutual PRs, which should (theoretically) give you an increase in subscribers.

Opinion leaders

Conventionally, all users can be divided into those who follow and those who are followed. So opinion leaders are those who are followed.

In simple terms, these are stars, famous personalities, experts, bloggers. If they like it, then their fans/subscribers are more likely to pay attention to you too.

We partially discussed the principle of working with them when we wrote what it is. But, as they say, I dug and found it.

Opinion leader

Again, the obvious disadvantage is that there are very few local opinion leaders, urban ones. Finding a star who has all of Russia as friends is easy, but finding a star who has your city as friends is almost impossible.

Personal invitations

You take it and write a tasty text invitation to potential clients to join your group.

Or, if you decide to immediately attract people to the company, then talk about your super promotion, for example.

Personal invitations

I want to warn you right away that you won’t be able to write a lot; you will simply be banned for being too active with strangers.

Therefore, either do it through fakes, or do it small and targeted. Well, ideally, start communication not with a direct sale, but first warm up the client with a small dialogue.

Where would we be without them?

And by tradition, tips, tricks, etc. for promoting business in contact. Take it and use it:

1. There is no best time to publish; you need to understand exactly what time your client is on social networks;
2. Don't post at exactly the same time. At 12.00 and plus or minus five minutes from this time. It is better to set 12.17 and other uneven times. This way you won't get mixed up with other news;
3. Post at different times to reach different people;
4. Indicate links to social networks on all your other sites. Let people switch and once again confirm that you are a reliable company;
5. You can give a discount/gift to everyone who is your subscriber. You can write about this both in the group itself and in the office/shopping area;
6. If you don’t have enough standard statistics from VKontakte, use, for example, the “Deserter” application, which will help you track who joined or left the group and when;
7. Competition is, of course, good, but rather primitive. Use gamification. For example, the “Battleship” or “Cars” competition.
8. Use hashtags (VK also watches them, albeit a little). You can be a little tricky and use trending ones. And the application in VK itself will help you with this - Top VKontakte hashtags.

Briefly about the main thing

What to choose if almost all methods have so many disadvantages? You definitely need to realize that free promotion in contacts is practically a myth, since the screws are tightened.

And if earlier (5-6 years ago) it was still possible to get out, now you either invest money in official advertising or use gray methods.

In which case you should always be prepared that your community can be taken and blocked at any moment, once and for all.

Therefore, if you order from another company to increase the number of clients through social networks, then always specify what methods they will use to attract people to you.

And look suspiciously if they charge little but bring a lot of subscribers. Believe me, something is wrong here. These are either fakes, or not the target clients, or just magic...