There are many different ways to work, both with personal accounts and with work ones. Some of these methods are not exactly “clean”, but many people use them. We, in turn, are inclined to believe that It's not the number of followers on Instagram that matters, but their quality. Are they your target audience, do they read your posts, like photos, and most importantly, do they use your services.

However, we decided to make a post that will be dedicated to various ways to attract subscribers to your Instagram, which will be useful for both beginners and experienced SMM specialists.

Interesting content and the right hashtags

Of course, no one will be interested in your account if it does not contain bright and juicy photos. After all, Instagram is a social network for visual people. Therefore, the most important thing is high-quality photographs. But you don’t have to use a professional camera; the functions of modern smartphones allow you to take good pictures.

Add stories or your thoughts to the photo if this is a personal blog. If the account is commercial, then write a description of the product, as well as indicate the cost and method of communication. And also be sure to configure Instagram business profile.

You can use a maximum of 30 hashtags for each post and this opportunity should be used to the maximum. Select thematic keywords from wordstat.yandex.ru, as well as from the recommendations of Instagram itself. Make a list, maybe more than 1000 hashtags, all these hashtags need to be divided and gradually added to the description of new posts.

Buying subscribers

If I may, as far as subscribers are concerned, let’s start with “chernukha” or buying subscribers. When buying followers for your Instagram, you must clearly understand that this acquisition does not give you anything other than the number in the followers column. And no one will immediately start subscribing to you, and all the work is ahead.

Buying followers is such a quick start, people are more willing to subscribe to popular accounts that have many followers.

When choosing a service, pay attention to the guarantees and reliability of the seller so that your purchase does not become a waste of your advertising budget.

Subscribers free

If your budget is limited, but you immediately want to get followers for Instagram, then you can use like exchange services, such as bosslike.ru or ad-social.org.

On these sites you must complete tasks: like, repost, leave comments on all social networks, including Facebbok and even YouTube. For completed tasks, you are awarded points, against which you can create tasks yourself and receive subscribers completely free of charge.

The effect is comparable to buying subscribers, only more labor-intensive.

Massfollowing

One of the ways to attract targeted subscribers and future buyers is mass following on Instagram using various services. For example, instaplus.me. Such services are paid, but in principle they are worth the money they require for their services.

Their essence is that you can add your Instagram account to the service and
assign him tasks daily to make automatic subscriptions for the audience that you define yourself. You can follow hashtags, geolocation, and subscribers of another account. Those. You can choose your competitor with a well-promoted Instagram and task the program to subscribe to all his subscribers.

The disadvantage of this method is that those who will be subscribed to by the program will include robots and spam accounts.

Targeted advertising

A very effective way to attract the target audience is precisely targeted advertising on Instagram, which is customizable via Facebook.

Content

Questions about how to increase your Instagram followers should be asked carefully. The modern Internet is full of scammers and those who want to profit from the ignorance of others. The most reliable way to make your Instagram account popular and in demand is to promote it yourself.

How to get a lot of followers on Instagram

Numerous followers on Instagram come for free, but not always. People are attracted to interesting content – ​​something that is unique in its own way. Photos and videos that copy analogues from other channels and accounts will only be of interest for a short time. And this is not the best way to gain real live subscribers. Live subscribers appear and remain in your account contacts after some work has been done. You need to create content, but you also need to promote it to the masses.

Whether you're writing about kid gloves, small dogs, or delicious food, you need to have a rough idea of ​​your largest audience. What groups of people will be interested in the content? How many of them will stay with you for a long time (and for free)? Finding answers to these questions will lead you to getting free subscribers on Instagram. The first step to popularity is information about how other users achieved success before you.

In your own plan of steps to achieve a large number of followers, include the following steps:

1. Browse a selection of content similar to yours from popular authors.
2. Learn how photo filters work.
3. Research the most popular hashtags (keywords with a #) at the moment.
4. Find out which social networks can be linked to your Instagram account.

The filters applied to photographs partly determine their popularity. Users like to follow trends, and it will be useful for you to know which filters have become the most popular this month. The same goes for hashtags. Popular keywords are associated with strong competition, but there is a chance to get on the screens of many potential followers through well-chosen hashtags. And don’t forget about the opportunity to post photos and videos to Instagram from your favorite Facebook or VK. The simpler the posting process, the faster the subscriber base is built.

How to increase the number of followers on Instagram

A significant part of the work in recruiting visitors is cross-posting - mutual links between posts on different social networks. Once you post a photo on Instagram, you can immediately link to it on Twitter and Facebook. It's free and only takes a couple of minutes. Communication is beneficial for someone who is looking to build a fan base. Chat with other users, like their photos and collections, and join discussions. Random commentators and visitors will see your name more often, and from here it’s not far from interest in your page, even to mutual friendship.

Remember that live followers on Instagram come either to popular people or to owners of popular content. Casual visitors willingly subscribe to the accounts of stars, but also show interest in the steadily growing collections of quality content. Once you've started creating photos of unusual dogs, continue to update this content category on your page. Improve the quality of your photos, try to add new filters, find good plans and shots. This solves the question of how to gain followers on Instagram through your personal work.

Get live followers on Instagram for free

Cheating is a rapid increase in the number of followers through hidden tools and levers, bypassing the standard slow growth of interest. A popular method of cheating is active correspondence with competing content authors, as well as with random users in the comments to different photos. Attracting attention to your person will also attract new visitors to your account. Whether they will subscribe depends on the quality of the photos, the regularity of their publication and updating. Appreciate mutual followers.

The golden mean between promotion and waiting for a natural set of subscribers is regular analysis of the activity of thousands of users of a given social network. It is useful to know the time of day at which the number of views of recent photos and additions to friends will be greatest. During this period, you need to plan to post new content. Regular adjustment to the community’s “schedule” will allow you to get a feel for how to gain followers on Instagram.

How to attract followers on Instagram - paid methods

There are examples of how to gain many followers on Instagram without investing personal effort, but this is a last resort method. You will have to use financial instruments, and the result will depend on the integrity of the specialist with whom you cooperate. Be sure to read the reviews of other users about how much his service costs, how this specialist gains an audience, and what is the effectiveness of investing in his work.

Now is the right time to start boost followers on Instagram. The service is visited by more than 300 million users every day, and its level of engagement has reached sky-high levels.

And now is a particularly interesting time for marketers. The company announced that it is launching a new set of tools for them, including new business profiles, analytics and the ability to create advertisements directly in the app.

We've been experimenting a lot lately: sharing content, posting links, trying new ways to grow our company's Instagram account, and it's been so much fun. Since Instagram is the platform we decided to focus our efforts on, we thought it would be interesting to explore ways to increase your following.

Read this article to learn the 10 best tactics ( with examples and tools) that we have defined. They will help you expand your audience on Instagram:

10 Best Instagram Growth Tactics

10 effective ways to increase followers on Instagram for free:

1. Post regularly ( at least once a day);
2. Research and download quality hashtags;
3. Share user-generated content;
4. Ask users to “tag friends”;
5. Use the right filters;
6. Launch photo competitions;
7. Add multiple emoticons;
8. Use cross-platform promotion;
9. Post a video;
10. Share your love.

1. Post regularly (at least once a day)

At the beginning of 2015, the team of the social media analysis service Quintly analyzed over 5,000 profiles to see how many posts an Instagram account has on average per day.

What's interesting is that the accounts with the most followers posted 2 or 3 photos per day. This data suggests that more successful accounts post new content more often:

Main conclusion: post on Instagram more often. Brands that regularly post new photos to Instagram see better results.

Increase followers on Instagram has the same algorithm as Facebook, and regularity appears to be key to getting your posts to appear at the top of people's feeds. If you post updates regularly and optimize them to get more engagement, then according to our Instagram algorithm theory, your updates have a better chance of appearing at the top of users' feeds.

2. Research and download quality hashtags

We've done a lot of research on hashtags, and it seems like no other social network has them as important as Instagram. The right hashtag can bring an image to a larger target audience, and Instagram users are not yet hashtag fatigue like other social media platforms.

In other words, a hashtag can be an effective tool for increasing the popularity of an account. Instagram allows you to add a maximum of 30 hashtags per post, and many users use this limit completely:

A TrackMaven study found that Instagram posts with 11 or more hashtags have the highest engagement rates:

What hashtags to use?

One method I often use is to look at what hashtags are being used in similar posts. Here's how I do it:

1. Before sending a photo, add a couple of relevant hashtags to it;
2. Then look for photos that use the same hashtags and see what other hashtags users add to them;
3. I then go back to my photo to edit it and add any additional relevant hashtags I found.

You can make this process easier by searching and recording hashtags that are relevant to your brand. You can do keyword research for your blog in a similar way. Brands use hashtags to launch unique campaigns, here are some of them:

Another way to search for hashtags is check out the top 100 hashtags from Websta. You can also use this service to search for relevant keywords and popular accounts.

3. Share user-generated content

In just 3 months, we managed to increase the audience of our Instagram account by 60% - from 5850 to 9400 subscribers. Much of this growth is due to the publication of user-generated content.

It looks something like this: brands take the most interesting user content from around the Internet and post it on their social accounts or other platforms, not forgetting to thank the authors of the materials.

4. Ask users to “tag friends”

I recently received some great advice that has helped me with my marketing. non-commercial tastings. I posted photos of dishes from past tastings and asked my 11,000 followers to comment and tag a friend they'd like to attend the next event with. As a result, a large number of people learned about our event who otherwise would not have heard about it:

This tactic works for other events as well.

5. Use the right filters

Instagram's variety of filters not only make using the service fun. Choosing the right filter can get you more views. Researchers from Georgia Tech and Yahoo Labs analyzed millions of photos and compared data regarding how often they were viewed and commented on. The results revealed that photos with filters were 21% more likely to be viewed and 45% more likely to receive comments than photos without filters.

After studying five different types of filters, researchers increase likes and subscribers on Instagram came to the conclusion that the most likely increase in an image’s chances of being viewed and commented on are filters that set:

• long exposure;
• higher contrast.

A slow shutter speed is the biggest factor in increasing the number of views a photo receives, and warmth has the strongest correlation with the number of comments. However, the two types of filters had opposite effects: saturation resulted in fewer views for photos, and age effects resulted in a decrease in the average number of comments. Curalate has a great infographic that shows even more factors you can use to optimize the appearance of your photos to get deeper engagement and engagement:

6. Run photo contests

7. Add multiple emojis

Emoticons are becoming a universal way of expressing emotions - in Instagram report says, that today almost 50% of all Instagram captions and comments contain an emoji or two. I know I post them in articles and some even add them to their nicknames, making them even more interesting.

Anthony Thompson was able to triple his Instagram following by using emojis in posts and comments without apps for getting followers on Instagram:

8. Cross-platform promotion

Instagram makes it easy to share images with Facebook, Twitter, Tumblr, Flickr and Foursquare. Using different platforms is a great tactic to increase your reach. You can also try inserting Instagram photos into your blog posts or add Instagram embeds to Facebook page. Check out Buffer's Facebook page with Instagram embeds added:

Buzzsumo study of over a billion messages from 3 million corporate pages showed that images posted to Facebook using Instagram generated more user engagement than just posted images:

9. Try a video

Instagram allows you to upload videos lasting 3-60 seconds, and when this feature was first introduced, users published more than 5 million videos in the first 24 hours. In the same time study conducted by Locowise in April 2015, showed that at that time, video posts accounted for only about 10% of all posts on Instagram. However, they also accounted for about 18% of all comments. This shows that video is another important area to focus your marketing efforts on. boosting followers on Instagram.

• Is it possible to make money from followers on Instagram?
• How to gain followers on Instagram.
• How to gain followers on Instagram using special services.
• How to quickly gain followers on Instagram and not get blocked.

Why do you need to gain followers on Instagram?

The birthplace of Instagram is the USA. It was originally created as a free application that allows users to quickly and easily share photos and videos from their phone. The larger the audience you manage to gain, the more popular your photos and videos will become, which means you will receive more views and comments.

There is an opinion that when creating Instagram, the developers relied on the experience of the manufacturers of the still popular Polaroid camera, thanks to which you can take instant photos in 6 x 6 format. The exact same format is used on Instagram, thanks to which the service first attracted the attention of progressive youth, and then won the love of most smartphone owners. At the first stages of development, the application could only be used by owners of Apple phones, but later the developers made it available for Android, iOS and Windows platforms.

This large and friendly community often hosts competitions in which participants comment on the work of other competitors. Before you think about how to gain real followers on Instagram, make sure that you have really attractive pictures on your profile.

Viewing various profiles is also available from a computer. This social network is rich in thematic communities in which everything is posted - photos from trips to countries and cities, pictures of popular personalities, various dishes, etc.

How can users tell if your page is interesting to them? It's quite simple: they only need to superficially estimate the number of posts and likes. Another important indicator is the number of subscribers; this is what they look at first in some cases.

You need to gain subscribers if:

• You are unpopular. It’s not easy to admit this, but there’s no reason to be upset. As soon as you learn the rules that allow you to gain live followers on Instagram, you will quickly promote your account and make new friends and fans.
• Your business is stagnant. Sometimes it happens that actions do not bring the desired result even with a competent strategy. It’s quite difficult to make money without investing in advertising, so promote your page and use this valuable resource to develop your enterprise.
• You need to talk about your hobby and make it more popular. Let's imagine that you are playing golf. Then beautiful photographs, complemented by interesting stories, will attract like-minded people to you.
• Are you looking for another source of income? An “additional” but well-promoted profile on Instagram is quite capable of feeding its owner. Therefore, read how to gain followers on Instagram and don’t waste time.

How to develop Instagram to increase sales by 15% monthly: 3 principles

Instagram has long been not just a network for publishing beautiful photos, but a powerful sales channel. With the help of a well-thought-out SMM strategy, the well-known company attracted 8.5 thousand followers on Instagram in two years and increased sales by 15 percent every month.

The editors of the “Commercial Director” magazine told you about three principles by which you need to develop an account on this social network.

How much can you earn from Instagram followers?

Today, social networks have ceased to be just a way of communication for us; they are gradually turning into a special platform for developing and doing business. This is why people are concerned about the technology of making money on a certain social network, including Instagram.

For a number of social networks, monetization has been available for a long time, so the main income in them is determined by the popularity of the account, in other words, it depends on the number of subscribers. In addition, the relevant question is: “Is it possible to make money on Instagram using the number of followers”? Without going into details, the answer is probably yes. To do this you can:

1. Sell ​​advertising from your page on this social network, but you will need a well-designed profile and a lot of subscribers. You will be able to earn income after registering on the platforms created for this. But it should immediately be noted that earnings will be related to both the number of subscribers and the level of activity on the page. Therefore, you should be concerned about how to gain real followers on Instagram, because several thousand bots will not bring the desired effect. Of course you can use them, but the majority of your readers should be real people.
2. Develop and sell accounts on Instagram. This is a good and very relevant way to earn money. Ready-made pages are bought by various types of firms, companies and even exchanges that sell resources on social networks. In this case, you need to register new accounts, create their own history in the form of information and content. But at the same time, you need to know how to gain followers on Instagram, because the more real the account looks, the higher its price.
3. Offer your services as an SMM specialist. After you promote your own account and a number of others, you will have a compact portfolio of screenshots of achievements ready. With its help, you can offer your services to users seeking to improve their page rankings. The principle here is simple: the more subscribers you have, the more trust you will receive from potential clients.
4. Sell ​​any services. In other words, create your own business on Instagram. Just like in the previous version, to get new clients you need subscribers on Instagram - they will allow you to spread the word and attract more and more new followers.

The more subscribers you get, the more benefit you can get from it by making money on the social network. And our tips on how to gain followers on Instagram will help you cope with this task.

You shouldn’t blindly trust special services: they all promise to bring real buyers of your services - this is exactly what you need to achieve on your own by increasing the number of followers.

Expert opinion

Instagram helps you instantly understand mistakes in sales tactics

Tatiana Butskaya,

General Director of the Center for Assistance to Future and Existing Parents “Parents’ Choice”, Moscow

We manage to successfully promote the Parents' Choice brand using social networks, especially Instagram. I sign advertising contracts with agencies and large companies to generate income from my channel. Typically, the price of a particular contract depends on its focus: the narrower it is, the higher the cost. In our case, the price is small, since we sell a product that everyone needs - childbirth.

Attracting one subscriber may have a different price, it all depends on whether he belongs to the target audience of a particular channel. For example, with the help of “gives,” that is, competitions on Instagram (from the English giveaway), you can attract even several hundred thousand subscribers to your account, the main thing is to retain them.

If you go the other way and give excellent advertising, you will have an additional 1000 subscribers, each of which costs (relatively) 3 rubles. But after just a day, no more than 10 percent of this thousand may well remain, which means the cost of one subscription will jump 10 times.

By using Instagram as a way to communicate with a potential client, you can see your mistakes in sales tactics, understand whether the strategy was chosen correctly, and make changes to the assortment. A case from our practice: in 2016, we often organized “gives” and raffled off fashionable strollers. So we collected tens of thousands of participants, but then we decided to play a budget model as an experiment. As a result, only 200 people took part in the “giva,” and we found out which strollers were in greatest demand. Large stores, having learned that a certain model received the most likes, began selling it.

• What points to consider when drawing up a media promotion plan?

How to get your first followers on Instagram: from 0 to 1000 in seven steps

A new account may not use all promotion methods. If only because it is not interesting as a way of mutual PR, because it has no subscribers. Including tools such as mass liking and mass following on a young account is very dangerous. But what should you do then, how to gain followers on Instagram? Start by exploring free and legal options for audience recruitment and take action.

Step 1: Prepare your account.

Before you take action and think about how to gain followers on Instagram, make sure that your account has:

• 10-15 high-quality posts (good picture, interesting text);
• completed profile description;
• good avatar;
• clear positioning and understanding of why people will subscribe to you.

Most lifestyle bloggers came to Instagram from LiveJournal. And after them the first thousand subscribers arrived. Therefore, if you have already managed to capture a certain audience on one of the social networks, let people know that you are moving to Instagram! Make relevant posts everywhere: on Facebook, Vkontakte, on personal pages, in groups, on Twitter, LiveJournal, etc. Let everyone know that you have Instagram, share the link. There is a high probability that some of your friends will subscribe.

If you want to run several platforms in parallel, for example on Instagram, Facebook and Vkontakte, they should have different content, because few people are interested in constantly looking at the same posts.

Do you have a mailing list? Use it! Since you are trying to gain live followers on Instagram on your own, let people know that you can now be found on this social network. It will probably be convenient for your readers to receive news not by email, but on their Instagram feed. And remember: posts should not be repeated. It's also important to keep them interesting and useful.

Step 4. Create a widget on the site.

This step will only be beneficial if you have a good website with high traffic. Let's imagine: a person found you through a search engine or a link on a forum, and your article or product helped him. There is a very high probability that he will want to remember you. Make it easier for him, let him know that you have Instagram. However, this method will not help you gain followers on Instagram if your page has low traffic.

Step 5: Use offline space.

Be sure to use an offline store, showroom, salon, bar or something similar if you have one. This way you can bring visitors to your Instagram account. A person leaves the bar and forgets about it, and if he becomes your subscriber on Instagram, he will constantly see posts in his feed, learn about news and promotions, and will definitely remember you. In this case, the likelihood of a repeat visit to this bar increases significantly. The same rule applies to fairs, markets, festivals and even simple courier delivery. Leave a link to you on Instagram on business cards, add it to packaging - help the client find you online.

Step 6: Ask a friend for help.

If you are friends with Nastasya Samburskaya or Olga Buzova, and such a friend is ready to talk about you on Instagram for free, you are just lucky! But let’s say right away that there is no reason to be upset if there are no such acquaintances. Ask your real friends to talk about your account. Even if each of them has 100 subscribers, and you ask for 10 people, the reach will already be quite good.

In this case, two rules must be followed:

• the account should be such that you would not be ashamed to talk about it;
• It is important to explain to a friend in detail what should be contained in his post (what qualities or advantages he needs to mention), what to emphasize and what must be included in the post (here we are talking about the @-link to your account).

Step 7: Use guest posting.

Let's explain: guest posting is a method of advertising in which you create a post for another account. Thus, your post with an @-link to your account appears on someone else’s page, and you receive advertising and new subscribers. But this is also beneficial for the partner, as he receives good content and saves time.

How to gain followers on Instagram for free:5 rules

1. Look and act the part.

To get off to a good start, you'll need a million-dollar photo—a clear, high-quality shot that's pleasing to look at. It is important that it can be easily distinguished from photographs of other people.

You need to think carefully about your username. It needs to express the message to the audience, as this will help you gain followers on Instagram. To do this, think about the focus of your page - will it be professional or purely personal. In the second case, you can experiment with your nickname, but it is most convenient to use a variation of your own name.

Remember that the profile description is akin to a motivation letter; it should clearly display your opinion and the difference between your page and all others. Therefore, you should not indicate in your profile description things that you would not want to be associated with your person, regardless of your privacy settings. After all, the profile description tells the page guest why he should follow you.

Think about your strategy, why exactly do you need subscribers - for a reason?

1. Do something interesting.

Since we need to gain followers on Instagram, the photos on the page must be of a quality no worse than the main profile image. After all, this platform focuses specifically on high-quality visual content - videos and photographs.

Decide what exactly your account should bring to the world, and why people need to know about what you publish. Supplement photos and videos with your own opinion, so you will stand out from the rest of the crowd of Instagrammers.

1. Be consistent.

The number of subscribers directly depends on the frequency and regularity of page updates. The audience will remember you and strive to find out your opinion on a topic that interests you, provided that posts are published frequently, say every day or several times a week.

If you abandon this approach and decide to post content on a whim, constantly changing the topic, then some subscribers will become uninterested in you and will leave.

1. Focus on one thing at a time.

If your accounts on different social networks are connected in such a way that posts are duplicated in all of them at once, refuse this option. Choosing this approach often leads to annoying mistakes and overlaps. It is better to tailor content to the standards of a specific platform, although duplication can save time.

The audience will understand about autoposting by noticeable differences in the style and focus of the platforms. Since gaining followers on Instagram is your main task, take care of your social networks separately, it will look more organic. Moreover, automatic posting from one social network to another speaks of you as a lazy, antisocial person who is not ready to comply with the rules and social norms of users of different portals.

1. Be yourself.

Originality is a very important property. Being yourself is the best social media strategy. More or less experienced users immediately see those who are not distinctive. Therefore, post what is interesting to discuss, bring in your point of view. And have fun.

How to quickly gain followers on Instagram : 8 effective ways

1. The natural way to increase followers on Instagram is through live communication.

This method is the most reliable, and also does not require financial costs. However, it is worth noting that growing an audience this way is the most difficult. How can you gain followers on Instagram in this case? Look for your potential audience on this social network yourself - go to the pages of suitable people, subscribe, leave likes and comments.

Now we are talking about mass following. After all, when a person sees you among his subscribers, he goes to your page and subscribes in response - this can be either just a polite step or a confirmation of his keen interest in the content.

Searching by tags and your competitors will help you understand who is in your target audience. Study the list of their subscribers, find out who leaves comments on their accounts. Now you can safely approach these users, since there is a very high probability that they will be attracted to your product. Just avoid phrases like “buy from me!” Leave a mark in the form of a few likes and compliments - and you will be noticed.

When you follow a person, don’t forget about him, look through the feed sometimes, write comments. Use the same approach when communicating with your subscribers. Be sure to respond to all comments under your photos (we're not talking about bots or trolling).

It is worth noting that Instagram recently introduced a limit on the number of subscriptions. To date, the maximum number is 7,500 accounts. After this, your ability to subscribe is limited or simply banned.

Since we are talking about how to gain followers on Instagram without cheating, it is important to imagine what cheating subscribers and “dead” accounts indicate. When checking your account, first look at the numbers: if the number in the right column (people YOU follow) is significantly higher than the number in the middle column (YOUR followers), you have a “dead” page.

Any user who comes to you and sees a similar picture will consider your account unattractive. Therefore, in order to attract an audience, you need to have approximately equal numbers of subscribers and subscriptions.

Or there is another option: if a page guest sees that you are subscribed to three people, and 5000 are subscribed to you, you immediately become especially attractive in his eyes! From a psychological point of view, it is much easier for a person to click the “subscribe” button, because 5,000 people have already done this before him. This is a social proof characteristic of Instagram, or the effect of joining the majority.

So what should we do then? How to gain followers on Instagram without following anyone? Be sure to subscribe, but sometimes it’s worth unsubscribing and cleaning up your feed. To avoid seeming impolite, do this not after five minutes, but after at least a few days, while controlling the ratio of subscriptions to subscribers.

1. Competitions and giveaways.

To organize a competition, offer a really attractive reward for the winner. Next, post a photo of the prize on your page and describe how to earn it. Most often, participants need to subscribe to the organizer’s account, repost the competition photo, provide a link to the organizer in the comments to their repost (for example, @magazin_romashka), and put the necessary tag (such as #daisy_giveaway).

A link to the organizer will allow your friends to take part, log into his account, and subscribe. Such “word of mouth” is a good way out if you are thinking about how to gain followers on Instagram.

The winner is chosen on the initially agreed day by lot, using a random number generator (when the participants have serial numbers) or through a special service (for example, giveaways.ru).

Or you can hold a competition in which participants will do something more complex than a simple repost and show their creativity. Such promotions always attract more attention, and so far no one has gotten tired of them. But remember that it is not so easy to get people to take action that requires more effort than reposting. Therefore, offer a truly worthwhile gift.

Social networks are flooded with accounts of cunning people created specifically for participation in such competitions. Believe me, such people among your subscribers will not be useful to you, because lovers of free prizes are not inclined to buy. There is a high probability that the owners of such accounts do not track events in the feed at all, which means they are not destined to see your photos.

You can cut them off when organizing a competition as soon as you decide to gain followers on Instagram. To do this, indicate in the rules that pages containing only competition reposts are not eligible to participate.

1. Comments from celebrities.

It's simple: stars always have a lot of subscribers, they write comments under every photo. It may seem strange, but there is a fairly large group of people who read such posts and even engage in conversations. Therefore, your phrase under a celebrity’s post will be seen by a large audience. This is important for you because you want to gain followers on Instagram.

How to benefit from this? First of all, choose a celebrity who can attract the attention of a specific audience. Let’s say that a seller of children’s goods has no reason to comment on Sergei Shnurov’s statements. Instead, it is better to prefer the account of a famous young mother.

Avoid comments of a purely advertising nature, for example: “We have the best toys!” Nobody likes such phrases, and the stars themselves delete them, after which the user is blocked. But not only the owner of the photo can complain about you; other users can also mark you as spam. After a fair amount of complaints accumulate, Instagram will block you. The result of this is sad - you will lose both your account and the entire audience that you were able to gain as subscribers on Instagram.

1. Recommendation from celebrities.

But since you really need to gain followers on Instagram, you should not leave reviews of this nature: “The best swimsuits are here! @lalala.” The fact is that this phrase is not much different from ordinary advertising comments, which means it irritates everyone.

It is best if the comment contains a sincere recommendation. For example, under a summer photo of a celebrity you can write: “What a cool swimsuit! I was looking for one like this! In the end I bought it from @lalalala. It’s a little different, but I really like it))” or “I love your photos! Among all the popular bloggers, I only read you and @lalala.”

Most often, other users do not notice hidden advertising in such phrases and follow the specified link. If you are thinking about how to gain followers on Instagram, this is very important. But you shouldn’t leave the same comment under the photos of all the stars: over time, people will understand that this is just advertising.

You have only two options to get high-quality comments under photos:

• hire a person for this purpose;
• create an additional page, upload any photos there, subscribe to several friends, follow someone to yourself - all this in order to give the account the appearance of a living one. After that, make the page private and start leaving comments in the first account.

1. Advertising with celebrities.

All popular accounts, including celebrities, make money from advertising. Thanks to social networks, it is much easier to contact a star, which means you can negotiate promotions with them. In the question: “How to gain followers on Instagram this way?” - the main thing is that the price suits you.

If you want a famous person to post about you on Instagram, you can choose one of the following tactics:

• give your product in the hope that they will like it and the star will want to tell his fans about it;
• agree on paid placement of the post.

In the profile of any popular Instagrammer you can easily find contacts for communication, most often they indicate WhatsApp or email. All you have to do is contact a suitable celebrity and arrange paid advertising as you need to gain followers on Instagram.

1. Advertising in other accounts.

Recently, public pages familiar to everyone from Vkontakte and Facebook appeared on Instagram. Their content remains the same - they post positive, funny, motivating pictures. Moreover, such groups have many subscribers, which means they also post paid posts. But be careful: most subscribers will most likely turn out to be bots, which means there will be no response to your advertising.

In addition to entertaining public pages, Instagram is also rich in specialized, thematic accounts dedicated to specific stores and services. It is in them that you will find the most suitable audience to promote your product. Since all subscribers initially want to learn about stores, it will be easier for you to gain followers on Instagram.

1. Mutual PR.

The more links to you appear in other people’s accounts, the larger the audience will learn about you and go to your page. To get people to start talking about you, just agree on it.

The simplest version of such promotion involves the use of the principle “you tell me - I give you”, that is, mutual PR. Simply put, you talk about a person on your page, and he talks about you. As a result, you get a fairly simple and, importantly, free answer to the question: how to gain followers on Instagram?

We advise you to choose accounts with which you have approximately the same number of subscribers - this will make it easier to come to an agreement. It is important to try to select users whose information may be of interest to your audience, so that you do not lose them due to advertising. And lastly: you need accounts that your potential audience follows - otherwise, what’s the point of such a partnership?

A simple example: you are selling jewelry, then agree on mutual PR with clothing stores or fashion bloggers. If you sell bouquets, look for accounts of companies organizing holidays.

1. Increase followers on Instagram using bots.

• The first is the so-called “offers” or people who receive money for signing up. Of course, they will not be your target audience and it is naive to expect sales from them. This method is useful only in the first stages of page development - this way real potential buyers will understand that someone is following you and you can be trusted.
• The second method and another answer to the question: how to gain subscribers on Instagram? - using a special program to increase the number of subscribers. In fact, such programs make life quite easy, because they can like and subscribe to people according to given parameters. You just enter the desired city or tag into the settings, or you can simply select your competitor’s audience - and the program will subscribe specifically to these people.

True, this technique also has its subtleties. Of course, the robot can add comments. But do not forget that this is only a robot; it cannot think like a living person. As a result, messages appear that irritate everyone with calls to enlarge your breasts, pump up your abs, or buy a bag. Such comments are deleted, marked as spam, the user is blocked, and a negative opinion is formed about the subject of the advertisement.

But since you are trying to gain followers on Instagram, we recommend choosing neutral comment options for the bot, such as “Great photo!” or emoticons. Subscribers will understand that this is a robot, but at least he won’t be annoying. And what difference does it make who gives the compliment? He's always pleasant.

Try different promotion methods, only then will you understand which one works best in your case. You can combine several options that have worked well.

• Sales Marketing Techniques: 6 Great Ideas from Practice

How to gain more followers on Instagram using paid and free services

There are a number of ways to answer the question: how to gain followers on Instagram? The main ones are natural and cheating, and the second option can be either paid or not requiring financial investment.

First of all, let’s say which portals allow you to buy followers on Instagram.

• Markapon.

This service is famous for its most affordable prices. On average, one subscriber costs 8 kopecks. It is also important that the website of this SMM company often holds promotions and discounts on complex packages for a certain number of subscribers.

• WinLike.

This portal has a self-explanatory name, that is, thanks to it you can both gain followers on Instagram and get likes. In this case, discounts also apply. Here you can easily watch video instructions and reviews, acquire bots and live followers.

There are services that offer the possibility of mutual PR, earning points, points, and real money to promote your own page. You can take advantage of this opportunity using the following sites:

1. Vktarget.

The advantage of this site is that it quickly attracts an audience on all the most popular social networks, including you can gain subscribers on Instagram. Here, as we said, you get the opportunity to earn money if you join a group, subscribe and like. The proceeds will be useful to you for promoting your own account.

1. Likemania.

This site is very popular, where you will find many offers ready to turn into your subscribers. How to get followers on Instagram here? You buy various paid packages and in return receive as many subscribers as you need.

How to get a lot of followers on Instagram: 42 secrets

1. Use hashtags, they always increase your audience: #FF (FollowFriday), #instafollow, #l4l (LikeForLike), #tagforlikes, #followback.
2. Like hundreds of random pictures from people in your target audience. Neil Patel used this tactic and found that in exchange for 100 random likes, he received 6.1 followers.
3. Write comments, like other people's photos - this is the most natural answer to the question: how to gain followers on Instagram?
4. Put the most popular hashtags - with their help, your photos will appear in search results. Here are the most common ones: #love, #instagood, #tbt and #photoofthday.
5. Post photos at 2:00 or 17:00. Research has shown that this is the most effective time for posting.
6. Find and like people using popular hashtags such as #followme and #likeforlike. There is a very high probability that many of them will turn into your audience.
7. Use the Mayfair filter, it is considered the most effective among filters for marketing.
8. Complete your bio. At the same time, use relevant words, hashtags, and a link to your website. And never act like a spammer, otherwise no one who reads your profile will subscribe to you.
9. Ask questions in photo captions to get a response.
10. Post photos on Sundays, as this is when users post the fewest images. This means you have a chance to make your publication more visible.
11. Introduce a call to action into the headlines, invite subscribers to do something simple, for example: tell me in the comments what you think about it.
12. Don't be afraid to post frequently. At first glance, it may seem that a business that frequently posts photos on Instagram has a reduced audience response. In fact, this is not the case, as research from Union Metrics has proven. It was found that there was no negative relationship between the number of published images and the level of audience engagement.
13. Use Piqora to understand what types of images people respond to most. And use this valuable information as you need to gain followers on Instagram!
14. Insert geotags, this is especially important if we are talking about a local enterprise. A geotagged photo will be visible on the location page to everyone who posts photos from your region. This way you will be able to gain a local audience.
15. Use Latergramme to schedule Instagram posts for a specific period. And remember that regular posts are a prerequisite if you are thinking about how to gain followers on Instagram.
16. Really engaging. No strategy for recruiting subscribers can compare with the genuine interest of the audience. Do whatever it takes to get the likes and thoughtful comments you deserve. Don’t stop subscribing to new accounts, communicate with their owners, respond to comments under your photos.
17. Turn multiple photos into a collage. Tools like “PicFrame” will help you with this, allowing you to combine up to 9 photos and videos.
18. Post photos of blue things. As strange as it may sound, there are studies that have proven that such images receive 24 percent more likes than orange or red ones.
19. Post on Wednesdays. Photos posted on this day receive slightly more likes and comments than those posted at the end or beginning of the week.
20. The word “comment” should appear frequently in your headlines. According to statistics, people are more likely to react to such posts and leave comments.
21. Use faces in photos. Dan Zarella estimates that followers leave 35 percent more likes for images with faces than without them.
22. Tag people in photos whenever possible. As a result, the photo will appear in the tagged person’s feed, meaning there is a high probability that it will be shared. This is very important for you, as you want to gain followers on Instagram and increase your audience.
23. Lighter is better: Dark images receive 24 percent fewer likes.
24. Come up with a branded hashtag. Once it's created, encourage your followers to use it to form a bond between your audience and your brand. In addition, this will increase your visibility in the social network space.
25. Post behind-the-scenes photos. With their help, you will show that your brand is not only a brand, but also living, interesting people.
26. Create guest posts on your account. Ask your influential Instagrammer friends about this, if you have similar friends, of course. With the help of such a fail-safe method, you will be able to raise responses to a very high level, and also answer the question: how to gain subscribers on Instagram?
27. Share photos of your subscribers by reposting such images. It’s especially good if the user mentioned your product in his post. You can motivate others to do the same.
28. Try not using filters. According to statistics, people like images without filters more, and the audience responds to them better.
29. Tell your email subscribers about your Instagram account. Periodically send out mailings with an image and a link to your account, as this will help you gain followers on Instagram.
30. Advertise your Instagram handle on physical marketing materials such as badges, car passes, product brochures, etc.
31. Follow all your Facebook friends on Instagram, then many of them will follow you back. How to do it? Go to your profile, in the upper right corner you will see an icon of three dots, click on it. Select Find Friends, Find Facebook Friends.
32. Post photos with edges and structures. Images with multiple facets receive 125 percent more likes.
33. Tell a story. In the title of a photo, you can write not only one phrase, but also tell exciting stories. This will create an emotional connection for your audience with your brand. And if the story actually seems interesting, then the likelihood of it being reposted will increase.
34. After the actual event where you took photos, tag popular Instagrammers in them. This will allow you to both gain followers on Instagram and increase the visibility of your photo and the number of shares.
35. Use Iconosquare (formerly known as Statigram) to always be aware of the development of your own account. This service will tell you which images the audience responds to the most - post them more often.
36. Use image editors, for example, Aviary. You can make photos more interesting: enlarge fragments, add frames, effects, and even simply improve their quality.
37. Use the word “like” in the title. According to statistics, such publications earn 89 percent more likes.
38. Post images with quotes, they work great on social media. Tools like Canva allow you to add motivational, inspirational, or funny quotes to your image.
39. Link your Instagram account to your contact list. To do this, click on the button with three dots again and select “Find friends” - this way you will connect this social network with your list of email contacts.
40. Use Crowdfire and similar tools to check the impact of posts on follower/unfollower statistics.
41. Run promotions with other Instagrammers. First of all, find users with a similar topic; they should have approximately the same number of subscribers as you. Now agree on mutual mentions of each other, as this will allow you to gain followers on Instagram.
42. Use a specific hashtag. Organize an event for your community to participate in and give it a unique hashtag.

How to gain followers on Instagram yourself without losing your account

Many of the methods mentioned above, if used incorrectly, can lead to a page being banned for violating network rules. As a result, you will not be able to gain followers on Instagram, and you will lose everything you have achieved on this network. In fact, this problem is not as bad as it seems if you know how to get more followers on Instagram without breaking the rules. Here are a number of recommendations that will help you in this matter:

1. Refuse to increase counters in a completely new account. For several weeks after registration, the system filters will especially closely monitor you and your violations. It’s better to spend this time creating and filling out an account. But don’t get carried away, add data to your page gradually.
2. At the first stages, you should not take subscribers from commercial sites, free exchanges with a zero counter. Start by adding several accounts, for example, friends, classmates, relatives, colleagues.
3. Add subscribers to the page gradually and in portions. You shouldn’t go beyond established boundaries and look for ways to quickly gain followers on Instagram. If you added 1000 accounts in a day, take a break for at least 24 hours. Remember that the system recognizes adding no more than 300 subscribers per day as a natural action.
4. Carefully choose the site on which you will acquire subscribers - up to 90 percent of success depends on this.
5. When the site is selected, monitor the arrival of the first accounts in your profile. If you notice low-quality material, refuse the order and delete all subscribers purchased with it.
6. Do not share your page data with services or websites. This information is considered confidential, so no one can demand it from you. Remember that attackers can use such data to their advantage.

With these simple tips you will protect your page from hacking and possible blocking. Be careful and check who you are dealing with.

Information about the experts

Tatiana Butskaya, General Director of the Center for Assistance to Future and Existing Parents “Parents' Choice”, Moscow. Graduated from Russian National Research Medical University named after. N.I. Pirogova. She worked at the Federal State Autonomous Institution NNPTSN named after. Academician N. N. Burdenko, Scientific Center for Cardiovascular Surgery named after. A. N. Bakuleva, Group of Companies “Mother and Child”, magazine “Rody.ru”, ANO “Parents’ Choice”. Pediatric specialist. ANO “Center for Assistance to Future and Existing Parents “Parents' Choice”. Works in the public sphere. Number of staff: 10. Number of clients: more than 10,000.

Take unique and interesting photos. It may sound too obvious, but one of the best ways to gain followers on Instagram is to take interesting photos. Instagram is filled with photos of food and cats, so fill your page with quality photos.

• Try to take photos that are interesting to your target audience. If you get it right with the chosen direction, people will be more willing to follow you.
• A good photo does not mean “perfect”. Good ones are ordinary photos, the flaws of which make them even more interesting and capable of evoking feelings.
• Reduce the number of selfies to a minimum. Everyone loves to post a selfie from time to time, but you shouldn't let those photos dominate your page. Most subscribers don't want to see the person they followed, they want to see their photos. If you constantly post selfies, you can earn a reputation as a narcissist and lose followers. There is one exception - you are attractive in appearance. In this case, you can attract subscribers by publishing a large number of beautiful selfies. But even under such conditions they should not dominate!

Add filters. Instagram has become popular due to its filters option. With these filters you can adjust the color of your photos, thereby bringing them to life. Instagram offers a variety of filters, so don't be afraid to try different options until you find the one that suits your photos.

• Don't use the same filters or your photos will become too similar.
• If a photo looks great without a filter, there is a popular hashtag #nofilter. Use it!
• If you're having trouble finding a good filter, use a third-party editor like Google Photos, which has many different filters not available on Instagram.

Make a title for each photo. A good caption can turn an ordinary photo into an amazing one, and if you manage to make people laugh with your caption, it will attract more people to follow you. Jokes or cute headlines are especially popular.

Use apps to expand your editing capabilities. These are limited on Instagram, while the various apps for both iOS and Android contain many more tools. Use these apps to brighten, darken, crop, add text, and many other effects.

• The most popular apps are Photo Editor by Aviary, Afterlight, Bokehful and Overgram.

Create collages. A great way to show gradual action or a collection of photos is to make a collage and post it on Instagram. There are several apps that allow you to do this, including PicStitch, InstaCollage, and InstaPicFrame.

Post photos at appropriate times. Instagram is an incredibly popular service, and your followers' news is constantly updated. If you want your photos to be seen by as many people as possible, you need to post them at the right time. The best time to take photos is in the morning or after most of your followers have finished working.

• Instagram photos linger on a person's feed for about four hours, so we don't recommend posting a photo in the middle of the night or your followers risk never seeing it.
• To find the best time to post photos, use sites like IconoSquare (paid, in English).